--- title: Agentic AI & Marketing Event in Geneva | fifty-five description: "Agentic AI & Marketing Strategy 2026: Join fifty-five's exclusive conference on June 30th in Geneva. Discover real use cases and network with peers." image: https://resources.fifty-five.com/hubfs/Linkedin%20banner%20-%20CH%20AGENTIC%20AI%20EVENT.png --- [![LOGO_COLOR-WHITE_FLAT](https://resources.fifty-five.com/hs-fs/hubfs/LOGO_COLOR-WHITE_FLAT.png?width=200&height=44&name=LOGO_COLOR-WHITE_FLAT.png "LOGO_COLOR-WHITE_FLAT")](https://www.fifty-five.com/) ![Capture d’écran 2024-07-15 à 19.53.22](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.53.22.png "Capture d’écran 2024-07-15 à 19.53.22") ![Capture d’écran 2024-07-15 à 19.53.18](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.53.18.png "Capture d’écran 2024-07-15 à 19.53.18") ![Capture d’écran 2024-07-15 à 19.52.59](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.52.59.png "Capture d’écran 2024-07-15 à 19.52.59") ![LOccitane](https://resources.fifty-five.com/hubfs/LOccitane.png "LOccitane") # AFTERWORK EVENT How Agentic AI Is Redefining Marketing in 2026 and Beyond   🗓️ Tuesday, 30 June 2026, from 5:30 PM to 7 PM. 📍 Quai de l'Île 13, Geneva 1204, Switzerland. # AFTERWORK EVENT How Agentic AI Is Redefining Marketing in 2026 and Beyond   🗓️ Tuesday, 30 June 2026, from 5:30 PM to 7 PM. 📍 Quai de l'Île 13, Geneva 1204, Switzerland.      Measurement, personalization, activation: learn how Agentic AI can transform every stage of the marketing workflow for improved performance, decision-making, and operational efficiency. If marketing has always evolved alongside technology, Agentic AI could mark a truly fundamental shift. Unlike traditional AI, which requires continuous prompting or supervision, AI agents can operate autonomously toward their objectives, adapting in real time to deliver the desired outcomes. And while many generative AI initiatives still remain stuck at the POC stage, Agentic AI is already demonstrating tangible business impact – an impact that our teams at fifty-five have been able to measure across a broad range of client engagements. Applied to marketing, these agents can support your teams with: - Consumer insight generation on-demand via an always-on AI focus groups - An adaptive MMM capable of self-correcting and refining forecasts, - Automated product feed optimization to supercharge e-commerce visibility, - Experimentation facilitators for record-speed CRO and performance testing, - And more. Come discover the most promising Agentic AI use cases in marketing and how they could be applied to your organization’s challenges on June 30th at Quai de l'Île 13, Geneva. [Register now](https://resources.fifty-five.com/agentic-ai-marketing-event-in-geneva-fifty-five#event-ai-geneve) ### **AGENDA**  5:30 PM  Reception  5:45 PM - 7 PM  Conferences Exploring how Agentic AI is breaking away from traditional marketing to transform the entire value chain, from market research to hyper-personalized activation and measurement. 1. Keynote: Moving Past the Gen AI Hype to Agentic Marketing 2. Keynote: The Agentic Marketing Toolbox: Deep Dive into the Value Chain 3. Case Studies 4. Open Forum & Exchange on governance, upskilling teams, and overcoming organizational friction when adopting Agentic AI  7 PM - 8 PM  Networking & Cocktail Registration form Registration is now closed. Thank you for your interest in this edition. If you would like to stay informed about our upcoming events, please [subscribe](https://resources.fifty-five.com/subscribe-tea-o-clock?hsLang=en)to our monthly newsletter.   ### **SCHEDULE** **6 PM** — Reception **6.30 PM - 8 PM —** Conferences An afterwork session on Marketing Mix Modeling solutions and Meridian — Google’s newest tool for managing and measuring performance across channels. 1. Keynote  With Thibault Cazenave, Managing Director Switzerland & Italy at fifty-five 2. Meridian Presentation With Philipp Bradaric, Media Effectiveness Lead at Google DACH 3. Salomon Case Study With Sofia Berg, Senior Manager Performance Marketing & Paid Media at Salomon and Thibault Cazenave 4. TotalEnergies Case Study With François Rommel, Data & Digital Performance Manager at TotalEnergies and Mathieu Lepoutre, Global Media Offer Director at fifty-five 5. Panel discussion on governance and organizational transformation challenges related to MMM With Salomon & TotalEnergies, moderated by fifty-five **8 PM - 9 PM** — Networking & Cocktail   ### **REGISTER FOR THE EVENT** # SPEAKERS Meet the experts leading this event! ![Thibault](https://resources.fifty-five.com/hs-fs/hubfs/Thibault.png?width=273&height=302&name=Thibault.png "Thibault") **Thibault Cazenave** Managing Director, Switzerland & Italy ![LOGO_COLOR_FLAT](https://resources.fifty-five.com/hs-fs/hubfs/LOGO_COLOR_FLAT.png?width=120&height=26&name=LOGO_COLOR_FLAT.png "LOGO_COLOR_FLAT") ![Julie Couturier](https://resources.fifty-five.com/hs-fs/hubfs/Frame%209952.png?width=273&height=302&name=Frame%209952.png "Julie Couturier") **Julie Couturier** Project Lead ![LOGO_COLOR_FLAT](https://resources.fifty-five.com/hs-fs/hubfs/LOGO_COLOR_FLAT.png?width=120&height=26&name=LOGO_COLOR_FLAT.png "LOGO_COLOR_FLAT") ![Frame 9951-1](https://resources.fifty-five.com/hs-fs/hubfs/Frame%209951-1.png?width=273&height=302&name=Frame%209951-1.png "Frame 9951-1") **Clara Levy** Project Lead ![LOGO_COLOR_FLAT](https://resources.fifty-five.com/hs-fs/hubfs/LOGO_COLOR_FLAT.png?width=120&height=26&name=LOGO_COLOR_FLAT.png "LOGO_COLOR_FLAT") ![Frame 9953](https://resources.fifty-five.com/hs-fs/hubfs/Frame%209953.png?width=273&height=302&name=Frame%209953.png "Frame 9953") **Sébastien Roberto** Tracking and Analytics Manager ![LOGO_COLOR_FLAT](https://resources.fifty-five.com/hs-fs/hubfs/LOGO_COLOR_FLAT.png?width=120&height=26&name=LOGO_COLOR_FLAT.png "LOGO_COLOR_FLAT") ![Group 9928 (6)](https://resources.fifty-five.com/hs-fs/hubfs/Group%209928%20(6).png?width=274&height=302&name=Group%209928%20(6).png "Group 9928 (6)") ** Sofia Berg** Senior Manager Performance Marketing & Paid Media ![Salomon_logo_2022.svg](https://resources.fifty-five.com/hs-fs/hubfs/Salomon_logo_2022.svg.png?width=175&height=20&name=Salomon_logo_2022.svg.png "Salomon_logo_2022.svg") ![FR](https://resources.fifty-five.com/hs-fs/hubfs/FR.png?width=274&height=302&name=FR.png "FR") **François Rommel** Data & Digital Performance Manager ![Logo_TotalEnergies.svg](https://resources.fifty-five.com/hs-fs/hubfs/Logo_TotalEnergies.svg.png?width=120&height=95&name=Logo_TotalEnergies.svg.png "Logo_TotalEnergies.svg") ![Philipp Bradaric](https://resources.fifty-five.com/hs-fs/hubfs/Philipp%20Bradaric.png?width=273&height=302&name=Philipp%20Bradaric.png "Philipp Bradaric") **Philipp Bradaric** Media Effectiveness Lead ![Google entier logo](https://resources.fifty-five.com/hs-fs/hubfs/Google%20entier%20logo.png?width=120&height=41&name=Google%20entier%20logo.png "Google entier logo") ![Group 10115](https://resources.fifty-five.com/hs-fs/hubfs/Group%2010115.png?width=273&height=302&name=Group%2010115.png "Group 10115") **Thiané Ciss** Consulting Manager ![LOGOS23_RED 2](https://resources.fifty-five.com/hs-fs/hubfs/LOGOS23_RED%202.png?width=120&height=26&name=LOGOS23_RED%202.png "LOGOS23_RED 2") ![Mathieu Lepoutre visu](https://resources.fifty-five.com/hs-fs/hubfs/Mathieu%20Lepoutre%20visu.png?width=275&height=304&name=Mathieu%20Lepoutre%20visu.png "Mathieu Lepoutre visu") **Mathieu Lepoutre** Global Media Offers Director ![LOGOS23_RED 2](https://resources.fifty-five.com/hs-fs/hubfs/LOGOS23_RED%202.png?width=120&height=26&name=LOGOS23_RED%202.png "LOGOS23_RED 2") Discover the Co-working Space We are delighted to welcome you to our collaborative co-working space—a spacious and welcoming setting perfect for attending our conferences and networking during the evening cocktail reception. Address: Quai de l'Île 13, Geneva 1204 View map [Register now](https://resources.fifty-five.com/agentic-ai-marketing-event-in-geneva-fifty-five#event-ai-geneve) [![MAPS BUREAUX SUISSE](https://resources.fifty-five.com/hs-fs/hubfs/MAPS%20BUREAUX%20SUISSE.png?width=600&height=396&name=MAPS%20BUREAUX%20SUISSE.png "MAPS BUREAUX SUISSE")](https://maps.app.goo.gl/zgJZ4RthmNPpL35C9) ### INSCRIPTION Notre événement est passé !  Remplissez ce formulaire pour recevoir une synthèse des sujets abordés ! ### OUR VALUES The 3 pillars of the fifty-five community ![luxury](https://resources.fifty-five.com/hs-fs/hubfs/luxury.png?width=110&height=110&name=luxury.png "luxury") Excellence We encourage fifty-fivers to go above and beyond to deliver the best for our clients. ![sharing](https://resources.fifty-five.com/hs-fs/hubfs/sharing.png?width=110&height=110&name=sharing.png "sharing") Sharing Sharing is centered first and foremost around sharing knowledge, but also around sharing good times. ![caring](https://resources.fifty-five.com/hs-fs/hubfs/caring.png?width=110&height=110&name=caring.png "caring") Caring Caring is essential as well. 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