Measurement, personalization, activation: learn how Agentic AI can transform every stage of the marketing workflow for improved performance, decision-making, and operational efficiency.

If marketing has always evolved alongside technology, Agentic AI could mark a truly fundamental shift. Unlike traditional AI, which requires continuous prompting or supervision, AI agents can operate autonomously toward their objectives, adapting in real time to deliver the desired outcomes. And while many generative AI initiatives still remain stuck at the POC stage, Agentic AI is already demonstrating tangible business impact – an impact that our teams at fifty-five have been able to measure across a broad range of client engagements.

Applied to marketing, these agents can support your teams with:

• Consumer insight generation on-demand via an always-on AI focus groups

• An adaptive MMM capable of self-correcting and refining forecasts,

• Automated product feed optimization to supercharge e-commerce visibility,

• Experimentation facilitators for record-speed CRO and performance testing,

• And more.

Come discover the most promising Agentic AI use cases in marketing and how they could be applied to your organization’s challenges on June 30th at Quai de Lille 13, Geneva.