How Agentic AI Will Redefine Marketing Strategy in 2026 and Beyond
Tuesday, 30 June 2026, from 5:30 PM to 8 PM, Geneva
Measurement, personalization, activation: learn how Agentic AI can transform every stage of the marketing workflow for improved performance, decision-making, and operational efficiency.
If marketing has always evolved alongside technology, Agentic AI could mark a truly fundamental shift. Unlike traditional AI, which requires continuous prompting or supervision, AI agents can operate autonomously toward their objectives, adapting in real time to deliver the desired outcomes. And while many generative AI initiatives still remain stuck at the POC stage, Agentic AI is already demonstrating tangible business impact – an impact that our teams at fifty-five have been able to measure across a broad range of client engagements.
Applied to marketing, these agents can support your teams with:
Consumer insight generation on-demand via an always-on AI focus groups,
An adaptive MMM capable of self-correcting and refining forecasts,
Automated product feed optimization to supercharge e-commerce visibility,
Experimentation facilitators for record-speed CRO and performance testing,
And more.
Come discover the most promising Agentic AI use cases in marketing and how they could be applied to your organization’s challenges on June 30th at Quai de Lille 13, Genève.
SCHEDULE
5:30 PM— Reception
5:45 PM - 7 PM — Conferences
Exploring how Agentic AI is breaking away from traditional marketing to transform the entire value chain, from market research to hyper-personalized activation and measurement.
1. Keynote: Moving Past the Gen AI Hype to Agentic Marketing With Thibault Cazenave, Managing Director Switzerland & Italy at fifty-five
2. The Agentic Marketing Toolbox: Deep Dive into the Value Chain With xx at xx
3. Case Studies With xx at xx and xx
4. Open Forum & Exchange on governance, upskilling teams, and overcoming organizational friction when adopting Agentic AI. Moderated by fifty-five
7 PM - 8 PM —Networking & Cocktail
REGISTER FOR THE EVENT
SCHEDULE
6 PM— Reception
6.30 PM - 8 PM — Conferences
An afterwork session on Marketing Mix Modeling solutions and Meridian — Google’s newest tool for managing and measuring performance across channels.
1. Keynote With Thibault Cazenave, Managing Director Switzerland & Italy at fifty-five
2. Meridian Presentation With Philipp Bradaric, Media Effectiveness Lead at Google DACH
3. Salomon Case Study With Sofia Berg, Senior Manager Performance Marketing & Paid Media at Salomon and Thibault Cazenave
4. TotalEnergies Case Study With François Rommel, Data & Digital Performance Manager at TotalEnergies and Mathieu Lepoutre, Global Media Offer Director at fifty-five
5. Panel discussion on governance and organizational transformation challenges related to MMM With Salomon & TotalEnergies, moderated by fifty-five
8 PM - 9 PM—Networking & Cocktail
REGISTER FOR THE EVENT
SPEAKERS
Meet the experts leading this event!
Sofia Berg Senior Manager Performance Marketing & Paid Media
François Rommel Data & Digital Performance Manager
We are delighted to welcome you to our collaborative co-working space—a spacious and welcoming setting perfect for attending our conferences and networking during the evening cocktail reception.
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