MAJOR BANKING CLIENT: Perfecting Data Collection with Contentsquare for Better Customer Journeys

Understanding Customer Journeys Through Cross-Platform Data Collection

Our client, a major French bank, wanted to deploy the data-collection tool Contentsquare to better understand its customers’ behaviors. The goal: collecting relevant, high-quality data across a complex environment comprising different platforms and subdomains. 

fifty-five was tasked with setting up Contentsquare across the bank’s websites and drawing up best practices to empower our client to replicate this process autonomously in the future.

A Multi-Phased Contentsquare Implementation

fifty-five implemented Contentsquare accross our client's websites in three phases:

• Framework - Establishing a 360° view of our client’s tracking wants and needs to ensure targeted, pertinent future initiatives, and analyzing our client’s technical environment to guarantee relevant best practices.

• Setup - Ensuring the reliability and relevance of data collection with a finely tuned Contentsquare setup and implementing a well-structured setup process.

• Output - Double-checking the technical reliability of the implementation as well as data integrity to guarantee accurate  insights.

Fine-Tuned Data Collection and Empowered Teams

With fifty-five’s rigorous calibration, Contentsquare now collects relevant data across the entire customer journey on various platforms, enabling our client to truly understand how users interact with its websites.

And to foster long-term autonomy, fifty-five also provided our client with a standardized framework for Contentsquare implementation, empowering its teams to replicate this process as its websites evolve and grow.