---
title: "BOUYGUES TELECOM: Developing a New CTV Offer for Optimal Growth "
description: Bouygues Telecom partnered with fifty-five to launch a new Connected TV offer, reaching 3 million households through a strategic partnership with Equativ.
---
[](https://www.fifty-five.com/)
- [Services](https://www.fifty-five.com/services)
- [Case Studies](https://www.fifty-five.com/case-studies)
- [News & Insights](https://www.fifty-five.com/news-insights)
- [Blog](https://www.fifty-five.com/teahouse)
- [About us](https://www.fifty-five.com/about)
- [Join us](https://www.fifty-five.com/career)
- [Contact](https://www.fifty-five.com/contact)
[](https://www.fifty-five.com/)
- [Services](https://www.fifty-five.com/services)
- [Case Studies](https://www.fifty-five.com/case-studies)
- [News & Insights](https://www.fifty-five.com/news-insights)
- [Blog](https://www.fifty-five.com/teahouse)
- [About us](https://www.fifty-five.com/about)
- [Join us](https://www.fifty-five.com/career)
- [Contact](https://www.fifty-five.com/contact)
TELECOM
# BOUYGUES TELECOM: Developing a New CTV Offer to reach 3 Million Households
Client
Bouygues Telecom
Service
Media Consulting
Date
January 2026
Download
Key Results
**3M**
Households reachable through CTV
**13**
Strategic partner assessed
**30**
Potential new advertising levers analyzed
Navigation
- [CHALLENGE](https://resources.fifty-five.com/bouygues-telecom-ctv#challenge)
- [Solution](https://resources.fifty-five.com/bouygues-telecom-ctv#solution)
- [Results](https://resources.fifty-five.com/bouygues-telecom-ctv#results)
Tools
[](https://www.mediarithmics.io/)
[](https://www.equativ.com/)
CHALLENGE
## Unlocking Additional Growth with A New Advertising Lever
A major player in the highly competitive French telecom market, Bouygues Telecom wanted to take advantage of emerging advertising levers as changing consumer habits reshape the media landscape.
Bouygues Telecom collaborated with fifty-five to first select a lever with proven high growth potential that would achieve the desired monetization results and then to find the best strategic partner to ensure the success of its ambitions in the short and mid-term.
Solution
## Identifying the Most Promising Offer and Evaluating Strategic Partners
Out of 30 offers examined by fifty-five, Connected TV (CTV) emerged as the most promising lever. Still new and fragmented but not yet saturated, CTV combines the high-quality of TV audiences with the flexibility and precision of digital marketing. With a limited impact on CX and tech resources, CTV is also provenly profitable on the global stage.
Among the strategic partners assessed for CTV developments, fifty-five recommended Equativ for its tech capabilities and ability to leverage CTV with a reliable and committed business plan.
Results
## An Innovative, Expert-Built CTV Offer
This project successfully combined various assets (inventory, data, and tech) to yield the best possible results for all involved parties: a new high-potential offer for Bouygues Telecom that integrates seamlessly into the company's channels with the help of fifty-five and Equativ.
Bouygues Telecom’s new CTV offer can reach 3 million households across France, and is projected to achieve highly profitable results over the next few years.
3M Households reachable through CTV
13 Strategic partners assessed
30 Potential advertising levers analyzed
Case Studies
### Other cases you may be interested in
[All our cases \>\>](https://www.fifty-five.com/case-studies)
[TRAVEL](https://www.fifty-five.com/case-studies)
CLOUD SERVICES
### [EUROPCAR MOBILITY GROUP: Reinforcing Trust in Data by Harmonizing Tracking and Auditing Collection Processes](https://resources.fifty-five.com/cs-emg?hsLang=en)
[LUXURY & COSMETICS](https://resources.fifty-five.com/cs-emg?hsLang=en)
CUSTOMER EXPERIENCE
### [HUGO BOSS: Achieving Up to 22% More Conversions with a Continuous CRO Strategy](https://resources.fifty-five.com/cs-hugo-boss?hsLang=en)
[RETAIL & SERVICES](https://resources.fifty-five.com/cs-hugo-boss?hsLang=en)
CUSTOMER EXPERIENCE
### [CLAUDIE PIERLOT: Boosting Conversions by 120% with an Ongoing Performance Max Strategy](https://resources.fifty-five.com/cs-claudie-pierlot?hsLang=en)
contact us
### A question? Let us know!
[Contact Us \>\>](https://www.fifty-five.com/contact)
- [Services](https://www.fifty-five.com/services)
- [Case Studies](https://www.fifty-five.com/case-studies)
- [News & Insights](https://www.fifty-five.com/news-insights)
- [Blog](https://www.fifty-five.com/teahouse)
- [About us](https://www.fifty-five.com/about)
- [Join us](https://www.fifty-five.com/career)
- [Contact](https://www.fifty-five.com/contact)
Stay Tuned
### Subscribe to our monthly newsletter Tea O'Clock!
© 2026 fifty-five
Worldwide
[Legal](https://www.fifty-five.com/legal/legal-mentions) | [Cookie Policy](https://www.fifty-five.com/legal/cookies-policy)
Follow us