Identifying the Most Promising Offer and Evaluating Strategic Partners
Out of 30 offers examined by fifty-five, Connected TV (CTV) emerged as the most promising lever. Still new and fragmented but not yet saturated, CTV combines the high-quality of TV audiences with the flexibility and precision of digital marketing. With a limited impact on CX and tech resources, CTV is also provenly profitable on the global stage.
Among the strategic partners assessed for CTV developments, fifty-five recommended Equativ for its tech capabilities and ability to leverage CTV with a reliable and committed business plan.
-1.png?width=125&height=27&name=LOGOS23_RED%20(2)-1.png){kind=small}
