CHOMP: Gaining New Users and Partners with Enhanced App Analytics

"The collaboration with fifty-five was invaluable — they gave us a clear picture of our users and actionable insights that directly drove our growth. Their expertise helped us focus our efforts, attract new vendors, and improve our app experience. We’re grateful for their partnership."

Carla Martinesi, Founder, CHOMP

Gaining User and Strategy Efficiency Insights

CHOMP is a food-saving app that helps food and beverage businesses reduce their unsold food surplus by listing them on the app at a discount.

Prior to its partnership with fifty-five, the company faced challenges in understanding its user base and the effectiveness of its business strategy. Without detailed insights into user demographics and behavior, it was difficult for CHOMP to optimize its marketing, attract the right vendors, and enhance the app experience to better serve both partners and users.

Expert Data Analysis Across Platforms

With fifty-five, CHOMP gained actionable insights from GA4 data across iOS and Android platforms.

For example, fifty-five identified a slight increase in female users, leading CHOMP to onboard more male-oriented venues to balance its user base. They also found most users were aged 25-45, guiding vendor recruitment in business districts and refining marketing tactics to target professionals while exploring ways to reach students.

Additionally, fifty-five pinpointed key drop-off points in the app journey and recommended User Interface improvements to reduce cart abandonment before checkout.

A Broader User and Vendor Base and a Full UX-Oriented App Redesign

Using the insights gained through its partnership with fifty-five, CHOMP saw a +33% increase in app users over the course of five months. Sharing enhanced user insights also led to the onboarding of 20 new vendors.

The app is currently being fully redesigned to enhance the CHOMP user experience -- a data-backed endeavor, fueled with valuable GA insights.