COSMETICS: Breaking into New Markets with Full-Funnel Marketing Solutions

Building a Stronger Presence in High-Value Markets

A celebrated luxury cosmetics brand wanted to accelerate growth in the US and Canadian markets to expand beyond their established European presence. 

This meant breaking into international territories and building a stronger presence in high-value markets. A previous agency's approach was not yielding the desired results, necessitating a comprehensive review and restructuring of paid media campaigns to drive sustainable growth on an international scale.

Implementing a Full-Funnel Marketing Approach for Maximum Efficiency

fifty-five developed and implemented a strategic, full-funnel marketing approach for our client, restructuring campaigns based on past performance and deploying a combination of advanced solutions, including:

• AI-driven campaign formats to maximize conversion opportunities at scale
• Advanced Bidding strategies tailored to the luxury sector
• Specific campaigns to drive mid-funnel consideration and audience engagement
• And targeted awareness campaigns to maximize visibility

Considerable Growth on the North American Market and +20% Online Purchases

Thiss approach, combining ongoing conversion campaigns with punctual awareness activations, allowed our client to achieve both short-term performance and long-term brand development.

The brand’s digital paid media channels accounts for over 50% of its total online revenue, demonstrating a substantial year to date vs. last year uplift.