---
title: "COSMETICS: Centralizing E-Commerce Dashboards into One Platform"
description: Centralizing e-commerce dashboards for a leading cosmetics brand, fifty-five saved time, improved accuracy, and expanded deployment across regions.
---
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Luxury & Cosmetics
# COSMETICS: Centralizing and Harmonizing E-Commerce Dashboards into One Optimized Platform
Client
Leading
Cosmetics Brand
Service
Media Consulting
Customer Experience
Date
October 2024
Download
Key Results
**100**
KPIs available daily for more accurate e-commerce use cases
**1**
Workday worth of time saved on reporting each month for several teams
**3**
Regions selected for expanded deployment (EU, APAC, and North-America)
Navigation
- [Challenge](https://resources.fifty-five.com/cs-cosmetics#challenge)
- [Solution](https://resources.fifty-five.com/cs-cosmetics#solution)
- [Results](https://resources.fifty-five.com/cs-cosmetics#results)
Tools
[](https://cloud.google.com/bigquery)
[](https://cloud.google.com/?hl=en)
[](https://marketingplatform.google.com/about/analytics/)
Challenge
## Gathering E-Commerce KPIs Under a Single, Convenient Platform
Our client, a multinational cosmetics company, wished to **centralize and harmonize** a number of existing **e-commerce-related dashboards**, which were then split between markets.
Through this process, the brand wanted **easier access to key consented data points** obtained through its website, all located within the same, **easy-to-navigate platform** for its e-commerce team. This improved access to KPIs would ultimately lead to gains in accuracy when piloting e-commerce use cases.
Solution
## Applying a Think-Build-Run Approach to Create an Automated Dashboard
At fifty-five, our cross-disciplinary approach to dashboarding builds upon a **Think-Build-Run** process.
The “Think” phase includes **identifying a client’s specific needs and defining KPIs**. During the “Build” phase, our teams create the technical architecture required via **automated data processing pipelines** through BigQuery & GA4 API requests. They then verify data quality and **ensure KPI visibility on dashboarding tools**. The final phase, “Run,” is about **incorporating client feedback** and ensuring **maintenance**.
For this client, the process was applied to **successfully combine several dashboards into one platform**, automatically updated on a **daily** basis with **consented data** from various sources.
Results
## Better KPI Visibility, More Accurate E-Commerce Use Cases, and a Notable Decrease in Reporting Times
The new platform enabled our client to **facilitate access to 100+ KPIs** for its e-commerce teams, decreasing time spent on reporting by at least one workday per month for several teams.
Our client's teams can now **easily visualize** the consented data points they need within a single tool, with daily updates allowing them to pilot their use cases with **greater precision**.
100 KPIs available daily for more accurate e-commerce use cases
1 Workday worth of time saved on reporting each month for several teams
3 Regions selected for expanded deployment (EU, APAC, and North-America)
Case Studies
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