---
title: "CPG: Turning Customer Insights into Impact with Treasure Data CDP"
---
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Consumer Packaged Goods
# CPG: Turning Customer Insights into Business Impact with Treasure Data CDP
Client
CPG
Service
Customer Experience
Date
November 2024
Download
Key results
**1.5M+**
Unique consumer records ingested into a single platform
**20%**
Increase in ROAS (Return on Ad Spend) on pilot campaign built on CDP insights
**5**
New pilot activation use cases launched in half a year
Navigation
- [Challenge](https://resources.fifty-five.com/cs-cpg#challenge)
- [SOLUTON](https://resources.fifty-five.com/cs-cpg#soluton)
- [RESULTS](https://resources.fifty-five.com/cs-cpg#results)
Tools
[](https://www.treasuredata.com/)
Challenge
## Gaining Better Insights from First-Party Data
As brands grapple with today’s dynamic consumer preferences as well as changing data collection and utilization practices, our client identified a unique avenue for business growth within the fiercely competitive Consumer Packaged Goods (CPG) industry: **fully leveraging its first-party data**.
But to harness the untapped potential of this data, our client needed to:
- Streamline manual data processes
- Optimize performance
- Centralize first-party data from multiple sources across 20+ Direct-to-Consumer (DTC) and non-DTC brands into one platform
The brand enlisted fifty-five as a strategic partner to **build a more advanced [customer data platform](https://resources.fifty-five.com/e-book-cdp?hsLang=en) (CDP) infrastructure** that unlocked the full power of both its first-party data and [Treasure Data CDP](https://www.treasure.ai/).
SOLUTON
## Establishing a Comprehensive CDP Infrastructure
Our collaboration with Treasure Data focused on driving impact across three key areas:
- **Data Collection & Utilization** – Transforming a disconnected, siloed view of consumers into one unified, consent-driven central repository with 360-degree consumer profiles.
- **Equipping Power Users** – Recruiting and training the organization’s cross-functional marketers and decision-makers with skills and knowledge to utilize a new, robust CDP platform.
- **Enhanced Activation & Insights** – Cultivating active marketing capabilities and ongoing pilot initiatives that deliver business impact.
RESULTS
## Reliable Insights, Enhanced Activation, and Improved Measurement
Our client now has the tools it needs in place with its expertly set-up Treasure Data CDP. Product owners who can tap into the single-view of customers for **more effective marketing insights, net-new activation opportunities, and more accurate measurement**.
Additionally, the client has charted an impressive pilot roadmap, yielding promising initial outcomes.
1.5M+ Unique consumer records ingested into a single platform
20% Increase in ROAS (Return on Ad Spend) on pilot campaign built on CDP insights
5 New pilot activation use cases launched in half a year
Case Studies
### Other cases you may be interested in
[All our cases \>\>](https://www.fifty-five.com/case-studies)
[LUXURY & COSMETICS](https://www.fifty-five.com/case-studies)
CUSTOMER EXPERIENCE
### [3 HUGO BOSS: Achieving Up to 22% More Conversions with a Continuous CRO Strategy](https://resources.fifty-five.com/cs-hugo-boss?hsLang=en)
[RETAIL & SERVICES](https://resources.fifty-five.com/cs-hugo-boss?hsLang=en)
CUSTOMER EXPERIENCE
### [MANSCAPED: Driving Operational Efficiency and Consumer Engagement in Partnership with fifty-five and Rudderstack](https://resources.fifty-five.com/cs-manscaped?hsLang=en)
[LUXURY & COSMETICS](https://resources.fifty-five.com/cs-manscaped?hsLang=en)
CUSTOMER EXPERIENCE
### [SHISEIDO: Leveraging the Power of Machine Learning to Boost E-commerce Performance](https://resources.fifty-five.com/cs-shiseido?hsLang=en)
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