TRAVEL
Client
Europcar Mobility Group (EMG)
Service
Cloud Services
Date
January 2025
Results
Through fifty-five's comprehensive audit, Europcar Mobility Group enhanced data trust and compliance by harmonizing its tracking and collection processes.
CHALLENGE
Europcar Mobility Group (EMG) is a car rental company operating internationally. Like many businesses, EMG has been steadily collecting data over the past decade. However, heterogeneous practices across brands, websites, apps, and regions made the data collected by the group difficult to reconcile.
To obtain a clearer picture and ensure the conformity of its GA4, AppsFlyer, TMS, and CMP data collection, EMG partnered with fifty-five to lead a thorough audit and build a global corrective plan to reinforce trust in its tracking data.
Solution
fifty-five led in-depth interviews with EGM’s intelligence, e-commerce, CRM, acquisition, and business analytics teams to define an auditing chart for technical and business needs.
Relying on more than a decade of data expertise, we then led a technical audit for each application (GA4, AppsFlyer, TMS, and CMP), as well as a business audit to monitor each of the use cases identified during the interviewing process.
Results
Case Studies
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