LUXURY & COSMETICS
Client
Hugo Boss
Service
Customer Experience
Date
October 2024
KEY RESULTS
+22%
Increase in conversions on mobile
+11%
Increase in conversions on desktop
+52%
Increase in add-to-cart rate on mobile
CHALLENGE
One of the largest German fashion and luxury brands, Hugo Boss wanted to improve the customer experience offered on its mobile and desktop websites by:
Ultimately, Hugo Boss meant for this approach to yield an increase in engagement and conversion on both device types.
SOLUTION
RESULTS
Ultimately, 50% of the features tested by fifty-five became permanently implemented for all users.
+22% Increase in conversions on mobile
+11% Increase in conversions on desktop
+52% Increase in add-to-cart rate on mobile
Case Studies
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