---
title: "LA POSTE: Improving Cookie Compliance with Automatic Categorization"
description: With fifty-five, La Poste improved tracking compliance and adherence to privacy regulations by implementing automatic cookie scanning and categorization.
---
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RETAIL & SERVICES
# LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization
Client
La Poste
Service
Strategy
Date
May 2024
Download
Results
With fifty-five, La Poste improved tracking compliance and adherence to privacy regulations by implementing automatic cookie scanning and categorization.
Navigation
- [CHALLENGE](https://resources.fifty-five.com/cs-la-poste#challenge)
- [Solution](https://resources.fifty-five.com/cs-la-poste#solution)
- [Results](https://resources.fifty-five.com/cs-la-poste#results)
Tools
[](https://www.didomi.io/)
CHALLENGE
## Ensuring Conformity with Privacy-Protecting Regulations
[La Poste](https://www.laposte.fr/), France’s national postal service, faced a sizeable challenge.
In order to comply with privacy-related cookie regulations, including [GDPR](https://gdpr.eu/) (the European General Data Protection Regulation), the group needed to attain a **comprehensive understanding of the trackers in use** on its website, **document** a set of processes and best practices, **raise internal awareness**, and provide team **training** on proper cookie and tracker management.
Solution
## Identifying and Monitoring Trackers while Building New Privacy Processes
La Poste partnered with fifty-five to:
- **Ensure compliance for all existing cookies**
fifty-five deployed an **automatic cookie crawler** on La Poste’s website to check and **categorize** various cookies, then built a **correction roadmap** and updated the CMP and cookie policies to reinforce compliance with regulations.
- **Build and deploy new privacy/data protection processes**
fifty-five **documented** new tag deployment and cookies **monitoring processes**, set up compliance evaluation methods in new tools, and determined privacy protection guidelines for external partners.
Results
## An Complete View of All Trackers in Place and More Rigorous Privacy Practices
- Over a thousand cookies are now **checked and classified**
- 13% of all cookies are **no longer deposited during user sessions**
- **Automatic cookie reporting and alerts** is now set up
- 4 new processes added to **maintain appropriate tracking compliance**
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