LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization

Ensuring conformity with privacy-protecting regulations

La Poste, France’s national postal service, faced a formidable task. In order to comply with privacy-related cookie regulations, including GDPR, the group needed to attain a comprehensive understanding of the trackers in use on its website, document a set of processes and best practices, raise internal awareness, and provide team training on proper cookie and tracker management.

Identifying and monitoring trackers while building new privacy processes

An extensive view of all trackers in place and more rigorous privacy practices

• Over a thousand cookies are now checked and classified
• 13% of all cookies are no longer deposited during user sessions
• Automatic cookie reporting and alerts
• 4 new processes added to maintain appropriate tracking compliance