RETAIL & SERVICES
Client
Label Emmaus
Service
Customer Experience
Date
November 2024
Results
200
Reports sent every month
20
KPIs available for monitoring
6
Google tools combined by fifty-five
CHALLENGE
Label Emmaüs supports nearly 200 entities from the Social and Solidarity Economy, including recycling centers, resource centers, and the La Croix Rouge network, by providing a platform to sell second-hand products through its dedicated e-shop.
To enhance merchant performance management, Label Emmaüs wanted to send comprehensive and customized KPI tracking reports to each merchant, automating the process for greater efficiency.
Solution
For this project, fifty-five's Data Hive assisted and trained Label Emmaüs in selecting and defining the KPIs to track. We then built a Looker Studio dashboard using data from the marketplace (BigQuery) and analytics data (GA4, also exported to BigQuery).
Finally, by leveraging Google Apps and the Looker Studio API, we developed a system for automatically generating customized reports for each merchant and emailing them via Google Workspace, which is used by Label Emmaüs.
Results
200 Reports sent every month
20 KPIs available for monitoring
6 Google tools combined by fifty-five
Case Studies
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