---
title: "LABEL EMMAUS: Increasing Engagement with Automated Reporting"
description: To enhance merchant performance management, Label Emmaüs wanted to send comprehensive and customized KPI tracking reports to each merchant, automating the process for greater efficiency.
---
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RETAIL & SERVICES
# LABEL EMMAUS: Increasing Vendor Engagement with Automated, Personalized Reporting
Client
Label Emmaus
Service
Customer Experience
Date
November 2024
Download
Results
**200**
Reports sent every month
**20**
KPIs available for monitoring
**6**
Google tools combined by fifty-five
Navigation
- [CHALLENGE](https://resources.fifty-five.com/cs-label-emmaus#challenge)
- [Solution](https://resources.fifty-five.com/cs-label-emmaus#solution)
- [Results](https://resources.fifty-five.com/cs-label-emmaus#results)
Tools
[](https://marketingplatform.google.com/about/analytics/)
[](https://cloud.google.com/bigquery?utm_source=google&utm_medium=cpc&utm_campaign=na-US-all-en-dr-bkws-all-all-trial-e-dr-1710134&utm_content=text-ad-none-any-DEV_c-CRE_724346015211-ADGP_Hybrid+%7C+BKWS+-+MIX+%7C+Txt-Data+Analytics-BigQuery-KWID_43700077225652815-kwd-47616965283&utm_term=KW_bigquery-ST_bigquery&gad_source=1&gclid=Cj0KCQiAwtu9BhC8ARIsAI9JHak3TNdYJxQwbV0QnLQzMpcl5b2qer08VtsiXrVePEV4a3ueCUGC1PIaAnIgEALw_wcB&gclsrc=aw.ds&hl=en)
CHALLENGE
## Promoting Vendor Performance Through KPI Tracking Reports
[Label Emmaüs](https://www.label-emmaus.co/fr/?srsltid=AfmBOorbipZ4OV6oXAVySgVeFIv55VieSB1PCizwWw2YzK8UlmCg63vp) supports nearly 200 entities from the **Social and Solidarity Economy**, including recycling and resource centers, as well as the La Croix Rouge network, by providing a platform to sell second-hand products through its dedicated e-shop.
To enhance merchant performance management, Label Emmaüs wanted to send **comprehensive and customized KPI tracking reports** to each merchant, **automating** the process for greater efficiency.
Solution
## Automating the Generation of Customized Data Reports
For this project, fifty-five's Data Hive assisted and trained Label Emmaüs in **selecting and defining which KPIs to track**. We then built a Looker Studio dashboard using data from the marketplace (BigQuery) and analytics data (GA4, also exported to BigQuery).
Finally, by leveraging Google Apps and the Looker Studio API, we developed a system for **automatically generating customized reports for each merchant** and emailing them via Google Workspace, which is used by Label Emmaüs.
Results
## Regular, Transparent Communication and Better KPI Visibility
Each month, the Label Emmaüs vendor team can initiate the dispatch of personalized reports for each merchant from their email accounts **with just one click**.
This regular communication **fosters vendor commitment** to the Label Emmaüs marketplace and helps them continually **improve their performance** through better KPI visibility.
Automating the sending of these reporting emails has also **saved substantial time** for the Label Emmaüs teams, allowing staff to focus on other high-value-added tasks.
200 Reports sent every month
20 KPIs available for monitoring
6 Google tools combined by fifty-five
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