---
title: "LUXURY: Improving Media Campaign Analysis with a Taxonomy Checker"
description: Improve media campaign analysis and compliance with a bespoke Taxonomy Checker, enhancing data quality and performance insights for luxury brands.
---
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Luxury & Cosmetics
# LUXURY: Improving Media Campaign Analysis with a Taxonomy Checker
Client
Leading Luxury Client
Service
Cloud Services
Date
November 2024
Download
Results
**+10%**
Compliance rate after 1 month
**4k+**
Campaigns checked per year
**2k+**
Accounts connected from 5 media platforms
Navigation
- [CHALLENGE](https://resources.fifty-five.com/cs-luxury#challenge)
- [Solution](https://resources.fifty-five.com/cs-luxury#solution)
- [Results](https://resources.fifty-five.com/cs-luxury#results)
Tools
[](https://marketingplatform.google.com/about/analytics/)
[](https://cloud.google.com/bigquery?utm_source=google&utm_medium=cpc&utm_campaign=na-US-all-en-dr-bkws-all-all-trial-e-dr-1710134&utm_content=text-ad-none-any-DEV_c-CRE_724346015211-ADGP_Hybrid+%7C+BKWS+-+MIX+%7C+Txt-Data+Analytics-BigQuery-KWID_43700077225652815-kwd-47616965283&utm_term=KW_bigquery-ST_bigquery&gad_source=1&gclid=Cj0KCQiAwtu9BhC8ARIsAI9JHak3TNdYJxQwbV0QnLQzMpcl5b2qer08VtsiXrVePEV4a3ueCUGC1PIaAnIgEALw_wcB&gclsrc=aw.ds&hl=en)
### "Following a naming convention for media campaigns is essential for maintaining data quality and ensuring accurate and effective analysis."
*Our Client's Head of Media Performance*
CHALLENGE
## Increasing Naming Convention Compliance for Better Campaign Analysis
For our client, an international luxury conglomerate, inadequate adherence to existing naming conventions in media campaigns **hindered data consolidation** across different markets and channels. This resulted in **inaccurate assessments** of media campaign ROI and performance analysis.
Without a **consistent naming convention**, the group faced challenges in **generating relevant reports** and driving **performance comparisons** across campaigns, markets, and brands.
Solution
## Creating a Bespoke Taxonomy-Checker to Automate Compliance Checks
After gaining access to the group's media stack, fifty-five transferred data from various media platforms to **BigQuery** by utilizing Fivetran connectors for data extraction and loading.
fifty-five then created a **scripted Taxonomy Checker** that was ready for variability to **automate compliance checks** and develop the data architecture using Google Cloud Platform services. All visualizations were created using Power BI.
Results
## Better Data Quality and More Effective Analysis for Thousands of Campaigns
More than 4OOO campaigns were **taxo-checked** during the first year of this project alone. By promoting better naming convention compliance, our client obtained **more accurate data** from its media campaigns, ultimately **improving the accuracy of performance and ROI analysis**.
+10% Compliance rate after 1 month
4k+ Campaigns checked per year
2K+ Accounts connected from 5 media platforms
Case Studies
### Other cases you may be interested in
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### [QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection](https://resources.fifty-five.com/cs-quitoque?hsLang=en)
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