---
title: "QUITOQUE: Server-side Data Collection to Improve Measurement and UX"
---
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Retail & Services
# QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection
Client
QUITOQUE
Service
Media Consulting
Date
December 2023
Download
Key results
**+13%**
More attributed purchases
**-52%**
Reduced Meta impact on page loading time
**-100%**
Reduced impact on loaded items size
Navigation
- [Challenge](https://resources.fifty-five.com/cs-quitoque#challenge)
- [SOLUTION](https://resources.fifty-five.com/cs-quitoque#solution)
- [RESULTS](https://resources.fifty-five.com/cs-quitoque#results)
Tools
[](https://www.meta.com/)
[](https://www.addingwell.com/)
[.png?width=50&height=50&name=pngwing.com%20(1).png)](https://tagmanager.google.com/#/home)
*"fifty-five has been a very responsive and efficient partner, from the initial understanding of the project and of our tracking in place to the rather quick implementation of GTM server-side and Meta CAPI, all while offering us solutions adapted to our constraints and specificities."*
**Nicolas Quenan, Head of Growth Acquisition and Performance, Quitoque**
Challenge
## Measuring Marketing Efficiency to Further Refine Strategy
A leader on the meal-kit delivery market in France, Quitoque was facing difficulties in measuring the effectiveness of its paid campaigns due to:
- Browser limitations on cookies
- On-site measurement consent rate
- Ad-Blocking extensions adoption
Quitoque was looking for a higher level of visibility and understanding of their marketing strategy’s effectiveness, and to improve user experience overall.
SOLUTION
## Designing and Implementing a Comprehensive Measurement Framework
Partnering with [**Addingwell**](https://www.addingwell.com/) for the quick and easy deployment of a server-side GTM container, fifty-five assessed existing client-side analytics and media measurement abilities. The objective: defining an exhaustive, business-oriented **measurement framework for server-side tagging**.
fifty-five then set up “Core Web Vitals” and site-speed measurement monitoring to **assess the optimization** of Web Analytics performance enabled by this approach.
RESULTS
## A Clearer View of Media Effectiveness and Better User Experience
### Attribution optimization
Improved media measurement by capitalizing on first-party users and first-party HTTP cookies settings (especially for Safari/IOS, which represents 40% of Quitoque’s traffic) and by bypassing ad-blockers
### Tracking optimization
All key business indicators covered by server-side tagging for bidding measurement and optimization
### User experience optimization
Reduced loading times through the deletion of client-side Facebook data collection
+13% Additional attributed purchases
-52% Reduced Meta impact on page loading time
-100% Reduced impact on loaded items size
Case Studies
### Other cases you may be interested in
[All our cases \>\>](https://www.fifty-five.com/case-studies)
[LUXURY & COSMETICS](https://www.fifty-five.com/case-studies)
MEDIA CONSULTING
### [COSMETICS: Centralizing and Harmonizing E-Commerce Dashboards into One Optimized Platform](https://resources.fifty-five.com/cs-cosmetics?hsLang=en)
[RETAIL & SERVICES](https://resources.fifty-five.com/cs-cosmetics?hsLang=en)
CLOUD SERVICES
### [BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard](https://resources.fifty-five.com/cs-bayer?hsLang=en)
[MEDIA & ENTERTAINMENT](https://resources.fifty-five.com/cs-bayer?hsLang=en)
MEDIA CONSULTING
### [UBISOFT: Improving Video Campaign Performance with Ads Data Hub’s Reach & Frequency Analysis](https://resources.fifty-five.com/cs-ubisoft?hsLang=en)
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