---
title: "SALOMON: Achieving +83% Revenue by Optimizing with GenAI"
---
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RETAIL & SERVICES
# SALOMON: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI
Client
Salomon
Service
Cloud Services
Date
October 2024
Download
KEY RESULTS
**x2.4**
ROAS for GenAI-improved products vs Control group
**+83%**
Increase in revenue for GenAI-improved products vs Control group
**+43%**
Increase in CTR for GenAI-improved products vs Control group
Navigation
- [CHALLENGE](https://resources.fifty-five.com/cs-salomon#challenge)
- [SOLUTION](https://resources.fifty-five.com/cs-salomon#solution)
- [RESULTS](https://resources.fifty-five.com/cs-salomon#results)
Tools
[](https://www.google.com/intl/en_us/retail/?utm_source=google&utm_medium=ha-sem&utm_campaign=bkws-1p-campaign&mcsubid=us-en-ha-mc-sem-c-bk_core_exa!o3&gad_source=1&gclid=Cj0KCQiAgJa6BhCOARIsAMiL7V9TEWbkowAROfAIxRk43wNJTZ2uEuCbqmQ-z4qgucJZMeyuQsW4Y-IaAr5kEALw_wcB)
CHALLENGE
## Optimizing E-Commerce Visibility by Perfecting Product Feed Data
Like many retailers with a significant online presence, [Salomon](https://www.salomon.com/), a major sporting goods brand, spends most of its media budget on **Search Shopping campaigns**. These campaigns use **Product Feed Data** to determine what information appears and which brand is **showcased most prominently**. This data is often lifted from a retailer’s website and not optimized for this use. However, manually improving this data would be **highly time-consuming**.
To overcome this challenge, Salomon contacted fifty-five to help its teams **enhance its product feed with Generative AI**.
SOLUTION
## Designing and Testing a Product Feed Expert Prompt
Having determined that improving Salomon’s Product Feed titles and descriptions would **yield the greatest performance impact**, fifty-five designed and iterated a **GenAI prompt** that would adapt these attributes to specific formats following **best practices**.
The POC was tested on nearly 700 products within the U.K. market. fifty-five implemented A/B testing with FeedX. To measure the POC’s success, fifty-five **monitored various KPIs**, including Click-Through Rate (CTR), conversions, and revenue.
RESULTS
## Vast, Measureable Improvements for the GenAI-Augmented Catalog
Results from A/B testing **more than validated** the technology’s impact on performance: Salomon’s GenAI-powered catalog induced a 43% increase in CTR, with traffic appearing roughly **twice as qualified** compared to «regular» traffic, which in turn led to 81% more conversions.
By aligning with platform guidelines, this project contributed not only to promoting existing products but also to **putting forward products** that were seldom pushed before. On the 700 products tested on the U.K. market, Salomon saw its ROAS multiplied by x2.4.
x2.4 ROAS for GenAI-improved products vs Control group
+83% Increase in revenue for GenAI-improved products vs Control group
+43% Increase in CTR for GenAI-improved products vs Control group
Case Studies
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GENERATIVE AI
### [NESPRESSO: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed](https://resources.fifty-five.com/cs-nespresso?hsLang=en)
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GENERATIVE AI
### [WEBHELP: Perfecting B2B Sales with Generative AI](https://resources.fifty-five.com/cs-webhelp?hsLang=en)
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