---
title: "WEBHELP: Perfecting B2B Sales with Generative AI"
description: fifty-five developed a functional GenAI tool for Webhelp that would enhance B2B sales processes by summarizing lead info, tailoring communications, and streamlining follow-ups.
---
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Customer Service
# WEBHELP: Perfecting B2B Sales with Generative AI
Client
Webhelp
Enterprise
Service
Cloud/GenAI
Date
February 2024
Download
Results
fifty-five and Webhelp developed a GenAI-augmented B2B sales tool that summarizes lead info, tailors communications, and streamlines follow-ups.
Navigation
- [Challenge](https://resources.fifty-five.com/cs-webhelp#challenge)
- [SOLUTION](https://resources.fifty-five.com/cs-webhelp#solution)
- [RESULTS](https://resources.fifty-five.com/cs-webhelp#results)
Tools
[](https://openai.com/)
[](https://azure.microsoft.com/)
Challenge
## Enhancing Sales Teams Productivity with Artificial Intelligence
Webhelp Enterprise, a B2B company, wanted to explore AI solutions to **support and improve B2B sales processes**. Webhelp Enterprise identified different application areas, from preparing initial contact with new prospects, fostering ongoing engagement with clients, and following up sales, a complete journey requiring **significant time and resources** from its sales team.
Consequently, Webhelp Enterprise partnered with fifty-five to work on three specific use cases where **AI could facilitate sales and improve performance**:
- Digesting prospect Information
- Personalizing Ice breakers
- Communication consistency
SOLUTION
## Applying Generative AI to Data Sources and Communications Processes
fifty-five implemented **generative AI tools** to improve performance by **automating processes, enhancing knowledge** for sales teams, and **fool-proofing communication**. fifty-five worked within Webhelp Microsoft Azure environment, combining several data sources (Webhelp’s prospect database, LinkedIn, and other websites) and leveraging Chat GPT 3.5’s capacities.
To do so, fifty-five:
- Framed the project with precision by understanding the needs of the sales team, the potential data to leverage, and the tools’ capabilities
- Managed the project’s technical aspects
- Generated a first version for each use case model with infrastructure and algorithm design
- Fine-tuned these models through feedback-based iterations and demo-sharing
RESULTS
## A Platform Tailored to Assist Sales Teams Throughout their Client Interactions
fifty-five delivered a **custom, ready-to-use platform** designed to help the sales team by **summarizing prospect information**, providing a **custom ice-breaker** that utilizes said information, and **pre-writing follow-up messages** with translation options for maximum efficiency.
Case Studies
### Other cases you may be interested in
[All our cases \>\>](https://www.fifty-five.com/case-studies)
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GENERATIVE AI
### [SALOMON: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI](https://resources.fifty-five.com/cs-salomon?hsLang=en)
[RETAIL & SERVICES](https://resources.fifty-five.com/cs-salomon?hsLang=en)
GENERATIVE AI
### [NESPRESSO: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed](https://resources.fifty-five.com/cs-nespresso?hsLang=en)
[RETAIL & SERVICES](https://resources.fifty-five.com/cs-nespresso?hsLang=en)
GENERATIVE AI
### [CHRONODRIVE: Reinventing the Grocery Shopping Experience in Thirty Days with Gemini AI](https://resources.fifty-five.com/cs-chronodrive?hsLang=en)
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