Around two years after Conversions API was launched by Meta, it is time to measure precisely what it may bring to your marketing efficiency.
To help brands navigate the fast-changing digital marketing ecosystem impacted by new privacy controls and limitations, Meta has indeed designed a wide range of technologies and methodologies, among which Meta Conversions API.
fifty-five worked with Meta to streamline the implementation and gather performance results over a large number of clients.
+ Introduction: What is CAPI and why is it key?
+ Which performance levels you can reach with CAPI: results and
case studies over 4 clients
+ Best practices and caveats to get ready for the post-cookie
era with Meta CAPI