CONTEXT
Around two years after Conversions API was launched by Meta, it is time to measure precisely what it may bring to your marketing efficiency.
To help brands navigate the fast-changing digital marketing ecosystem impacted by new privacy controls and limitations, Meta has indeed designed a wide range of technologies and methodologies, among which Meta Conversions API.
fifty-five worked with Meta to streamline the implementation and gather performance results over a large number of clients.
WHAT'S INSIDE?
+ Introduction: What is CAPI and why is it key?
+ Which performance levels you can reach with CAPI: results and
case studies over 4 clients
+ Best practices and caveats to get ready for the post-cookie
era with Meta CAPI
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