--- title: fifty-five E-Book on our In-house Marketing Modeling approach description: Enhancing decision-making through automation and machine learning for a truly proactive marketing strategy image: https://resources.fifty-five.com/hubfs/Newsletter-banner-IMM-GB-EN.png --- [![LOGOS23_FLAT-WHITE](https://resources.fifty-five.com/hs-fs/hubfs/LOGOS23_FLAT-WHITE.png?width=568&height=124&name=LOGOS23_FLAT-WHITE.png "LOGOS23_FLAT-WHITE")](https://www.fifty-five.com/) [All our e-books](https://www.fifty-five.com/news-insights) ###### E-BOOK # How can we internalise decision-making for real time marketing results?The In-house Marketing Modeling approach [Get the e-book](https://resources.fifty-five.com/e-book-imm-2023#e-book-guide-form) ![Banner_image](https://resources.fifty-five.com/hs-fs/hubfs/Banner_image.jpg?width=856&height=346&name=Banner_image.jpg) ###### AUTHORS ![Nicolas Vaudran](https://resources.fifty-five.com/hs-fs/hubfs/Nicolas%20Vaudran%202.jpg?width=1555&height=1824&name=Nicolas%20Vaudran%202.jpg) Nicolas Vaudran Managing Director Retail & Services *fifty-five* ![Arnaud Parent](https://resources.fifty-five.com/hs-fs/hubfs/Arnaud%20Parent%202.jpg?width=1705&height=2000&name=Arnaud%20Parent%202.jpg) Arnaud Parent Director Marketing Science *fifty-five* ![Romain Warlop](https://resources.fifty-five.com/hs-fs/hubfs/Romain%20Warlop%202.jpg?height=2000&name=Romain%20Warlop%202.jpg) Romain Warlop Head of Data Science *fifty-five* ![Jean-François Wassong](https://resources.fifty-five.com/hs-fs/hubfs/Jean-Fran%C3%A7ois%20Wassong%202.jpg?height=2000&name=Jean-Fran%C3%A7ois%20Wassong%202.jpg) Jean-François Wassong Partner, Chief Innovation & Technology Officer *fifty-five* ![Pierre Harand](https://resources.fifty-five.com/hs-fs/hubfs/Pierre%20Harand%202.png?height=2000&name=Pierre%20Harand%202.png) Pierre Harand Partner, in charge of Southern Europe & APAC *fifty-five* [Get the e-book](https://resources.fifty-five.com/e-book-imm-2023#e-book-guide-form) ##### WHAT'S INSIDE? With the evolution of MarTech capabilities and the rise of data analytics teams, more and more brands are confidently bringing marketing measurement solutions in-house for faster, stronger and more impactful results.  Our "In-house Marketing Modelling'' approach responds to growing industry demand for a deeper understanding of how marketing campaign success directly impacts cross-functional teams, and ultimately business revenue. No longer are marketers dependent on 6-month old models and long technical conversations in order to plan for future investments. By bringing advanced marketing modelling ‘in-house,’ brands unlock adaptable optimisation that’s based on understandable, actionable data insights for real-time marketing success with a proven impact on business revenue.  An in-house marketing analytics approach enables brands to quickly respond to customer demands and the evolving marketplace, giving marketers a competitive advantage in:   - Maintaining control of both enterprise marketing data and third-party partner  data (e.g. Google, Meta, Media Agency, etc.) with a custom build a marketing data platform,  - Enhancing decision-making through automation and machine learning for a truly proactive marketing strategy, - Fostering greater stakeholder understanding of marketing analytics evolution over time with "always on" models customised to the in-depth business knowledge of internal marketing teams.  fifty-five’s In-house Marketing Modelling e-book details how taking back marketing data directly impacts future business success. **Contents: ** + Reasons why brands should in-house marketing measurement + The enterprise-level benefits and key success factors of in-housing marketing measurement + The necessary prerequisites for successfully bringing advanced marketing data models in-house for understandable and customised insights + Concrete in-house marketing modelling use cases from global brands + Step-by-step explanation of the in-housing process for proven success ###### GET OUR EBOOK ## Sign up to get our free e-book on In-house Marketing Modeling ![Form_image](https://resources.fifty-five.com/hs-fs/hubfs/Form_image.jpg?width=608&height=834&name=Form_image.jpg) ###### SIMILAR CONTENTS ## Other contents you may be like [All our Insights](##) [![image-1](https://resources.fifty-five.com/hs-fs/hubfs/Imported%20images/63e1282b22ceb9ab186b35d5_Banner%20iMM%20EN.png?width=2501&height=1313&name=63e1282b22ceb9ab186b35d5_Banner%20iMM%20EN.png) The Tea House 16/12/2022 - per Arnaud Parent Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.](##) [![63e1283ef016140d43ff472a_Banner CAPI v2 EN-p-500](https://resources.fifty-five.com/hs-fs/hubfs/Imported%20sitepage%20images/63e1283ef016140d43ff472a_Banner%20CAPI%20v2%20EN-p-500.png?width=500&height=263&name=63e1283ef016140d43ff472a_Banner%20CAPI%20v2%20EN-p-500.png) The Tea House 17/12/2022 - per Claire Dulac Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.](##) [![63e1278f0433a16b98684b9d_Banner Carbon Footprint EN-p-500](https://resources.fifty-five.com/hs-fs/hubfs/Imported%20sitepage%20images/63e1278f0433a16b98684b9d_Banner%20Carbon%20Footprint%20EN-p-500.png?width=500&height=262&name=63e1278f0433a16b98684b9d_Banner%20Carbon%20Footprint%20EN-p-500.png) The Tea House 6/12/2022 - per Eve-Marine Medioni Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.](##) [Follow us on LinkedIn](https://www.linkedin.com/company/fifty-five/) [Follow us on Instagram](https://www.youtube.com/fifty-five) [Follow us on Facebook](https://get.fifty-five.com/55wechat/) Copyright © 2026 fifty-five Worldwide. 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