Why you should leverage Facebook's resilient signals

CONTEXT

Since the marketing industry has been operating mostly online, successful marketers have been designing measurement strategies as a prerequisite to any activation and tailoring them to specificities of industry, business needs and customer journeys. But the online performance measurement landscape is being redefined with the growing limitations of cookies and data collection in general. 

This is why Facebook and fifty-five have worked together to make the most of data sources and measurement methodologies to pilot campaigns while relying on Facebook’s solutions, as well as securing data collection in a privacy-safe way. These resilient signals seek to answer to each marketer’s context, and they leverage new tracking methods with innovative techniques and Facebook’s unique people graph. 

WHAT'S INSIDE?

This whitepaper’s objective is to guide you through the steps you should take to master Facebook resilient signals and find the ones adapted to your needs.

+      Understand the impacts of measurement “gaps” for your
         digital marketing strategy

+      How to leverage Facebook resilient signals to overcome
         measurement limitations while respecting users consent

+      Which signal is made for you and where to start

+      Case studies of companies that have generated value
         with resilient signals