The Carbon Footprint of media campaigns

A calculation method and ways to reduce

To help advertisers take action, we have produced the first public study on the carbon footprint of major advertising channels, with the associated methodology, focusing on the digital sector. 
The purpose of this study is to evaluate  the greenhouse gas (GHG) emissions of advertising campaigns and ways in which we can reduce them.

To do so, we present a calculation methodology, as well as best practices and rapid  emission reduction paths for media campaigns. Our reasoning is that, whatever the area of activity, reducing emissions is a top priority.