---
title: Building a digital marketing roadmap to the post-cookie era - part 1
description: Get ready for the post-cookie era and build a digital marketing roadmap - Where do we stand?
image: https://resources.fifty-five.com/hubfs/POST-COOKIE%20WORLD-WP_P1-cover-1.png
---

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###### E-BOOK

# Building a digital marketing roadmap to the post-cookie era - Part 1 : Where do we stand?

[Get the e-book](https://resources.fifty-five.com/e-book-post-cookie-era-p-1#e-book-guide-form)

![POST-COOKIE WORLD-WP_P1-cover](https://resources.fifty-five.com/hs-fs/hubfs/POST-COOKIE%20WORLD-WP_P1-cover.png?width=600&height=424&name=POST-COOKIE%20WORLD-WP_P1-cover.png)

###### AUTHORS

![Jean-François Wassong 2](https://resources.fifty-five.com/hs-fs/hubfs/Jean-Fran%C3%A7ois%20Wassong%202.jpg?height=2000&name=Jean-Fran%C3%A7ois%20Wassong%202.jpg)

 Jean-François Wassong

 Partner, Chief Innovation & Technology Officer  
*fifty-five*

![Charles Duenas 1](https://resources.fifty-five.com/hs-fs/hubfs/Charles%20Duenas%201.jpg?width=1705&height=2000&name=Charles%20Duenas%201.jpg)

 Charles Duenas

 Head of Expertise & Innovation  
*fifty-five*

![Guillaume Tollet 2](https://resources.fifty-five.com/hs-fs/hubfs/Guillaume%20Tollet%202.jpg?width=1420&height=1666&name=Guillaume%20Tollet%202.jpg)

 Guillaume Tollet

 Executive Director & Privacy Specialist  
*fifty-five*

![Sarah Soufflet 2](https://resources.fifty-five.com/hs-fs/hubfs/Sarah%20Soufflet%202.jpg?width=1588&height=1863&name=Sarah%20Soufflet%202.jpg)

 Sarah Soufflet

 Data Project Lead  
*fifty-five* 

[Get the e-book](https://resources.fifty-five.com/e-book-post-cookie-era-p-1#e-book-guide-form)

##### WHAT'S INSIDE?

Over the past few years, digital marketing has relied on first- and third-party cookies. However, cookies and other existing tracker usage are facing growing limitations from regulators, tech players, and users themselves who are moving towards a world where individuals’ privacy is better respected.

**This has made it mandatory to redefine online data collection, activation, and measurement while meeting users’ expectations for more privacy. **

At fifty-five, we help brands answer the numerous questions arising with this new post-cookie era and prepare them for a smooth transition. 

**To help you solve those complex issues, we’ve gathered our analysis and experience in this two-part ****guidebook paper.**

This first part's objective is to: 

**+**Understand the new post-cookie and privacy-safe digital world

**+**Identify how this new marketing landscape being shaped will impact the deployment and performances of current marketing use cases

**+**Case studies of companies who have mastered the new privacy context to prepare the future

**Our second part**details our analysis of the emerging ecosystem and recommendations to help you build your privacy-first strategy.

###### GET THE GUIDE

## Sign up to get our free guide now

![POST-COOKIE-P1-BG](https://resources.fifty-five.com/hs-fs/hubfs/POST-COOKIE-P1-BG.png?width=3509&height=2481&name=POST-COOKIE-P1-BG.png)

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