How Next-Generation MMM Elevates Media Performance Measurement
Wednesday, 29 October 2025, 4PM, Zurich
With speakers from:
Join us for an evening of insights on the latest Marketing Mix Modelling solutions, from the simplest to the most advanced, and discover how major brands are leveraging next-gen technology for ultra-granular media-marketing management.
With the gradual disappearance of third-party cookies and the limitations of current tracking techniques, advertisers can no longer rely on attribution only to shape their media budgets. As a result, MMM has become essential once again. But while this methodology has traditionally been complex, static, expensive, and opaque, the MMM landscape is being reshaped by the arrival of new solutions on the market, from open-source MMMs like Google’s Meridian to agent-based models like fifty-five’s Digital Twin.
fifty-five, one of the first companies to have tested Meridian and become Meridian-certified, invites you to discover the capabilities of this new tool, its potential to democratize MMM, and the results of its initial deployments in business settings.
Atteedees will also explore how the most advanced MMMs are using virtual agents for highly granular media and marketing management.
SCHEDULE
4 PM— Welcome
4:30 PM - 6 PM — Conferences
An afterwork session on Marketing Mix Modeling solutions and Meridian — Google’s newest tool for managing and measuring performance across channels.
1. Keynote With Thibault Cazenave, Managing Director Switzerland & Italy at fifty-five
2. Meridian Presentation With Nathalie Streit, Media Effectiveness Lead at Google
3. Salomon Case Study With Sofia Berg, Senior Manager Performance Marketing & Paid Media at Salomon and Thibault Cazenave
4. Panel discussion on governance and organizational transformation challenges related to MMM With Salomon & Google, moderated by fifty-five
6 PM —Networking & Cocktail
REGISTER FOR THE EVENT
SCHEDULE
4 PM— Welcome
4:30 PM - 6 PM — Conferences
An afterwork session on Marketing Mix Modeling solutions and Meridian — Google’s newest tool for managing and measuring performance across channels.
1. Keynote With Thibault Cazenave, Managing Director Switzerland & Italy at fifty-five
2. Meridian Presentation With Nathalie Streit, Media Effectiveness Lead at Google
3. Salomon Case Study With Sofia Berg, Senior Manager Performance Marketing & Paid Media at Salomon and Thibault Cazenave
4. Panel discussion on governance and organizational transformation challenges related to MMM With Salomon & Google, moderated by fifty-five
6 PM —Networking & Cocktail
REGISTER FOR THE EVENT
SPEAKERS
Discover the experts who will be leading this event!
Sofia Berg Senior Manager Performance Marketing & Paid Media
