C L I E N T I M P A C T
Discover our latest case studies
For practical applications of our data science expertise, check our latest case studies, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global
Reporting Dashboard
December 2023
RETAIL & SERVICES LEROY MERLIN
September 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
February 2024
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
C L I E N T I M P A C T S
Discover our latest case studies
For practical applications of our data science expertise, check our latest case study, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.
RETAIL & SERVICES LEROY MERLIN
December 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
December 2023
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
T E C H E N A B L E R S
Internal tools
DataChecker
BigQuery, dbt, data cleaning
TaxoChecker
data cleaning, taxonomy
DockerParallelizer
cloud, scalability, parallelisation
SmartMMM
MMM, simulations
LibSearch
genAI, intranet search, productivity
T E C H E N A B L E R S
Internal tools and solutions
DataChecker
BigQuery, dbt, data cleaning
TaxoChecker
data cleaning, taxonomy
DockerParallelizer
cloud, scalability, parallelisation
SmartMMM
MMM, simulations
LibSearch
genAI, intranet search, productivity
LibSearch
LibSearch is an enhanced data retrieval system based on Generative AI. It consolidates your intranet documents, making them easily accessible throughout your organization. It allows you to pose queries and receive verified, sourced responses, simplifying information access and boosting productivity.
DataChecker
DataChecker is a robust BigQuery-based data quality control framework, built with dbt. It comes with a comprehensive library of pre-existing tests that enables swift implementation of advanced checks on your data processing pipelines. Each check is conveniently visualized from a unified monitoring dashboard to maintain data quality over time.
DockerParallelizer
DockerParallelizer is a dynamic Python framework designed to streamline the deployment of dockerized machine learning models to Google Cloud Platform (GCP). It facilitates scalability and expedites the transition from exploration to production. You can parallelize training and establish serving endpoints, all from a single notebook. Hence achieving fast and efficient operationalization.
TaxoChecker
Solution that utilizes campaign naming rules to accurately discern correct and incorrect campaign taxonomies to ensure seamless tracking of campaign performance.
SmartMMM
SmartMMM is an all-encompassing platform designed to quantify the effects of your marketing efforts on specific outcomes such as revenue and awareness. It seamlessly ingests marketing data, crafts a marketing mix model, and simulates return on investment for various investment scenarios.
SmartPack
SmartPack is a comprehensive solution designed to offer customer scoring and segmentation using Google Analytics data. It empowers you to understand your customer base better, enabling targeted marketing strategies and personalized customer experiences.
L A T E S T I N S I G H T S
Data Science news
DATA SCIENCE March 2024
LibSearch I Empowering Intranet using Generative AI and Retrieval Augmented Generation
By Bastien Chappis
DATA SCIENCE March 2024
How to accurately model Search Engine in MMM with Agent-Based Models
By Romain Warlop
MMM March 2024
Why use reach and frequency instead of impressions in Marketing Mix Models?
By Romain Warlop
T H E T E A M
Discover our expertise
Present since fifty-five’s foundation and central to its operations, our team is composed of various profiles, all sharing a true passion for data and a strong background in science and mathematics. Meet Romain Warlop, Data Science Director and Ph.D. in computer science; Mhamed Souissi, Data Scientist Lead, with expertise in applying machine learning models to tackle real-world business challenges; Sabrine Hamroun, Data Scientist and Ph.D. in Cognitive Science who leverage her knowledge to adapt fifty-five’s models to human behavior; Bastien Chappis, Data Scientist Lead, specialized in cloud and MLOps best practices, thereby ensuring your data is primed for any contingency; and many more. Their combined expertise ensures that fifty-five’s solutions stay grounded in data science and evolve all the more efficiently for it.
Why choose us?
Composed of PhDs, researchers, doctoral students, and operational masters, fifty-five's data science team uses its knowledge and creativity to find custom solutions for our clients' challenges, no matter their complexity.
From determining conversion probability per user to ensuring the right content is shown to the right potential customer to use case automation and performance-improving algorithm development, our data scientists can meet every challenge head-on, backed by the power of data.
F E A T U R E D A R T I C L E S
Data Science deep dives
COGNITIVE SCIENCE November 2023
The decision-making process: an overview – Part 1: Contextual impact and choice
By Sabrine Hamroun
COGNITIVE SCIENCE December 2023
The decision-making process: an overview – Part 2: Human decision-making: a rational process?
By Sabrine Hamroun
C O N T A C T U S
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