Generative AI at fifty-five
With Generative AI now set to become part of everyday life in the near future, fifty-five can help your company adopt the technology and adapt it to your needs. While artificial intelligence only recently emerged as a global trend, we have been steadily implementing AI solutions for our clients since our creation in 2010. Through these projects, fifty-five has determined a methodology to ensure a successful implementation and identified six concrete use cases, all presenting immediate opportunities for digital marketing success. Our team of experts has developed functional prototypes of demonstrated potential for each of these use cases.
Discover the potential of Gen AI for fast business transformation with our solution SyMAP, and find our resources below, from Webinar replays to in-depth articles.
Cheat Sheets by fifty-five
Cheat Sheets by fifty-five is our first video series on tech topics. Discover our 3 videos on the major topics of the end of 3rd-party cookies: 1st-party data, server-side and Consent Mode V2.
In this new video, discover Consent Mode, a new collection method that enables modeling to be applied, and figures to be adjusted within reports.
OUR CASES
The six use cases of Generative AI
DATA ANALYTICS
Data is central to agile decision-making within any company. For better KPI visibility, queries, dashboards, and graphics creations are par for the course, but such processes can require prolonged back-and-forth between teams.
Here, fifty-five applies Gen AI to translate natural language into SQL queries and graphs within seconds.
DATA INTELLIGENCE
Between our current “big data” era and increased cloud capabilities, vast amounts of data can be stored – for better or worse.
With our Gen AI solution, you can now sort out useful data from the useless, as fifty-five’s tool identifies relevant patterns for you.
CHANGE MANAGEMENT
Using Gen AI to facilitate the adoption of new tools within your organization, this solution provides on-demand support, training, and resource access. The Libsearch engine extracts and summarizes findings from internal and external databases to provide a fully interactive library, FAQ, and “ask me anything” function.
MEDIA CAMPAIGN TAXONOMY
To ensure accurate marketing campaign reporting, which tend to feature errors and could thus lead to incorrect decisions, this fifty-five tool finds mistakes in taxonomy, proposes corrections, and allows constant monitoring for optimal media strategies.
PRODUCT FEED IMPROVEMENT
Between our current “big data” era and increased cloud capabilities, vast amounts of data can be stored – for better or worse.
With our Gen AI solution, you can now sort out useful data from the useless, as fifty-five’s tool identifies relevant patterns for you.
CONTENT PRODUCTION
Part of the Brandtech group, Pencil can create short video ads for web marketing campaigns in just a few clicks. After uploading your logos and graphic resources, write a brief like you would for a creative agency (message, audience targeted, etc.), then select a channel, i.e., TikTok or Instagram. Pencil will generate a tailored web campaign based on your input, which you can edit as needed for a perfect fit.
E-BOOK
GenAI: Turning promises into reality
Discover the challenges that can hinder the adoption of Gen AI and the key steps for its successful implementation in our latest e-book, created in collaboration with the Hub Institute.
NEWS & INSIGHTS
Discover our webinar replays and awards
REPLAY October 2023
Deep Dive Into Fully Developed Gen AI Use Cases that Support Webhelp Enterprise Sales Process
Find out how the company leveraged Gen AI to improve complex B2B sales processes by developing an internal AI-based platform.
REPLAY April 2024
The Potential of Generative AI for Accelerated Business Transformation
Is Generative AI worth the hype? Partnering with The Brandtech Group, we provide expert guidance on leveraging this technology to revolutionize marketing and drive business success. Discover our webinar on this topic.
AWARDS
Partners Demo Showdown
Check out our Gen AI chatbot, which democratizes data access for everyone, significantly increasing overall productivity.
AWARDS
Partners Demo Showdown
Check out our Gen AI chatbot, which democratizes data access for everyone, significantly increasing overall productivity.
AWARDS
Google Cloud's Gen AI Demo Contest
fifty-five have been rewarded the prize of Innovation with Google Cloud and Best Time to Revenue. Learn more about the challenge and our journey in crafting a Gen AI demo.
AWARDS
AWS Gen AI Booster Challenge
After winning first place at the AWS Gen AI Demo Showdown last year, we are thrilled to announce that we have just secured 2nd place at the AWS GenAI Booster Challenge 2024 in the Cross-Industry category with Kassandra, our latest creation.
BLOG - TEA HOUSE
Discover our latest articles on Gen AI-related topics
BLOG - TEA HOUSE
"Chatbot, not oracle" - what happened when we tried replacing our consultants with ChatGPT
By Sam Burr
BLOG - TEA HOUSE
The Potential of Generative AI for Accelerated Business Transformation
By Margaux Montagner
BLOG - TEA HOUSE
Data Break Podcast Recap - How is Gen AI shaping the future?
By Robin Clayton
BLOG - TEA HOUSE
GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships
By Tiyab Konlambigue & Ananda Cassini
GENERATIVE AI
Data Break Podcast Recap - How is Gen AI shaping the future?
By Robin Clayton
CASE STUDIES
Discover all our case studies on Generative AI
CASE STUDY
Salomon: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI
Salomon partnered with fifty-five to enhance its Search Shopping campaigns with Generative AI and automate the process. Manually optimizing product feed data was too time-consuming, so we implemented a Generative AI-powered approach to automatically optimize product feed data, specifically focusing on improving titles and descriptions for Search Shopping campaigns.
Watch the video case study, where Thibault Cazenave and Antonio Carriero, share insights on how they leveraged Generative AI to achieve a remarkable doubling of Salomon's Return on Ad Spend.
CASE STUDY
Webhelp: Perfecting B2B Sales with Generative AI
Webhelp Enterprise collaborated with fifty-five to implement AI solutions aimed at boosting B2B sales productivity. This involved leveraging generative AI tools within Webhelp's infrastructure to automate prospect information processing, personalize interactions, and ensure consistent communication, resulting in a tailored platform for enhanced sales team performance.
CASE STUDY
Nespresso: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed
Nespresso partnered with fifty-five to refine its e-commerce visibility through a customized GenAI solution using SyMap. This initiative harmonized and enriched product feed files, aligning with Google's guidelines and Nespresso's specifications, resulting in a significant increase in visibility and traffic on Google Merchant Center.
CASE STUDY
Bayer: Optimizing Creative & Campaigns with a Global Reporting Dashboard
Bayer partnered with fifty-five to develop an AI-powered reporting dashboard, enabling cross-market insights into Precision Marketing campaigns for improved creative efficiency. This collaboration led to an increase in campaign performance.
CASE STUDY
Chronodrive: Reinventing the grocery shopping experience in thirty days with Gemini AI
In a dynamic one-month collaboration, fifty-five, Chronodrive, and Mealz, embarked on a transformative journey, leveraging Google's groundbreaking LLM, Gemini, to enhance the Chronodrive client experience.
CASE STUDY
Webhelp: Perfecting B2B Sales with Generative AI
Webhelp Enterprise collaborated with fifty-five to implement AI solutions aimed at boosting B2B sales productivity. This involved leveraging generative AI tools within Webhelp's infrastructure to automate prospect information processing, personalize interactions, and ensure consistent communication, resulting in a tailored platform for enhanced sales team performance.
Read more about all topics related to post-cookies
SERVER-SIDE
SERVER-SIDE
SERVER-SIDE
CONSENT MODE
CONSENT MODE
CONSENT MODE
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Cheat Sheet
BEFORE WE START
While the resources listed below will help you tackle the cookieless era through e-books, dedicated articles, use cases, and more, let’s first examine what the end of third-party cookies implies.
Third-party cookies have always been the alpha and omega of digital marketing for advertising targeting. Enabling user tracking on the web, these small text files were read, shared, and sold between different actors for decades. But today, collective awareness around invasive tracking practices and privacy has led to their gradual disappearance.
As this cornerstone of digital marketing vanishes, its disappearance is mostly felt by advertisers, whose ability to achieve effective activation is compromised.
Indeed, how does one personalize content for a website visitor on the open web or maintain controlled advertising pressure on an individual? Can audience lists still be shared with partners?
For the nascent cookieless era, no standards are yet set. Still, plenty of solutions exist to fill the void left by the disappearance of third-party cookies. All you need to do is find the one best suited for you.
Get ready for the post-cookie era and build a digital marketing roadmap - Part 1
Understand the post-cookie era and its impact on current marketing use cases deployment and performances.
Get ready for the post-cookie era and build a digital marketing roadmap - Part 2
Identify and understand new solutions for the post-cookie era. Start your transition by identifying the essential steps and best practices for your operational context.
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Future-proof your marketing strategy with Google Ads solutions
Strategic advice to improve your existing Google stack and build a privacy-ready organization.
PODCAST
2024 Martech Trends: How is GenAI shaping the future?
Check out our latest podcast where we examine the evolving landscape of MarTech trends predicted for the year, with a particular focus on the transformative force of GenAI and its impact on marketing technology.
CONTACT US
Explore Generative AI with fifty-five
To learn about how fifty-five can help you adopt and master the Gen AI application that best matches your needs, please get in touch with us via our contact form
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