DISCOVER GENERATIVE AI AT FIFTY-FIVE

What if the next big thing was already available for your business?

GENAI

Generative AI at fifty-five

With Generative AI now set to become part of everyday life in the near future, fifty-five can help your company adopt the technology and adapt it to your needs. While artificial intelligence only recently emerged as a global trend, we have been steadily implementing AI solutions for our clients since our creation in 2010. Through these projects, fifty-five has determined a methodology to ensure a successful implementation and identified six concrete use cases, all presenting immediate opportunities for digital marketing success. Our team of experts has developed functional prototypes of demonstrated potential for each of these use cases.

Discover the potential of Gen AI for fast business transformation with our solution SyMAP, and find our resources below, from Webinar replays to in-depth articles.

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Cheat Sheets by fifty-five

Cheat Sheets by fifty-five is our first video series on tech topics. Discover our 3 videos on the major topics of the end of 3rd-party cookies: 1st-party data, server-side and Consent Mode V2.

In this new video, discover Consent Mode, a new collection method that enables modeling to be applied, and figures to be adjusted within reports.

OUR CASES

The six use cases of Generative AI

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DATA ANALYTICS

Data is central to agile decision-making within any company. For better KPI visibility, queries, dashboards, and graphics creations are par for the course, but such processes can require prolonged back-and-forth between teams.
Here, fifty-five applies Gen AI to translate natural language into SQL queries and graphs within seconds.

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DATA INTELLIGENCE

Between our current “big data” era and increased cloud capabilities, vast amounts of data can be stored – for better or worse.

With our Gen AI solution, you can now sort out useful data from the useless, as fifty-five’s tool identifies relevant patterns for you.

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CHANGE MANAGEMENT

Using Gen AI to facilitate the adoption of new tools within your organization, this solution provides on-demand support, training, and resource access. The Libsearch engine extracts and summarizes findings from internal and external databases to provide a fully interactive library, FAQ, and “ask me anything” function.

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MEDIA CAMPAIGN TAXONOMY

To ensure accurate marketing campaign reporting, which tend to feature errors and could thus lead to incorrect decisions, this fifty-five tool finds mistakes in taxonomy, proposes corrections, and allows constant monitoring for optimal media strategies.

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PRODUCT FEED IMPROVEMENT

Between our current “big data” era and increased cloud capabilities, vast amounts of data can be stored – for better or worse.
With our Gen AI solution, you can now sort out useful data from the useless, as fifty-five’s tool identifies relevant patterns for you.

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CONTENT PRODUCTION

Part of the Brandtech group, Pencil can create short video ads for web marketing campaigns in just a few clicks. After uploading your logos and graphic resources, write a brief like you would for a creative agency (message, audience targeted, etc.), then select a channel, i.e., TikTok or Instagram. Pencil will generate a tailored web campaign based on your input, which you can edit as needed for a perfect fit.

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PODCAST

2024 Martech Trends: How is GenAI shaping the future?

Check out our latest podcast where we examine the evolving landscape of MarTech trends predicted for the year, with a particular focus on the transformative force of GenAI and its impact on marketing technology.

 
 

NEWS & INSIGHTS

Discover our webinar replays and awards

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 REPLAY    October 2023

Deep Dive Into Fully Developed Gen AI Use Cases that Support Webhelp Enterprise Sales Process

Find out how the company leveraged Gen AI to improve complex B2B sales processes by developing an internal AI-based platform.

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 REPLAY    April 2024

The Potential of Generative AI for Accelerated Business Transformation

Is Generative AI worth the hype? Partnering with The Brandtech Group, we provide expert guidance on leveraging this technology to revolutionize marketing and drive business success. Discover our webinar on this topic.

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 AWARDS 

Partners Demo Showdown

Check out our Gen AI chatbot, which democratizes data access for everyone, significantly increasing overall productivity.

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 AWARDS 

Partners Demo Showdown

Check out our Gen AI chatbot, which democratizes data access for everyone, significantly increasing overall productivity.

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 AWARDS   

Google Cloud's Gen AI Demo Contest

fifty-five have been rewarded the prize of Innovation with Google Cloud and Best Time to Revenue. Learn more about the challenge and our journey in crafting a Gen AI demo.

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AWS Gen AI Booster Challenge

After winning first place at the AWS Gen AI Demo Showdown last year, we are thrilled to announce that we have just secured 2nd place at the AWS GenAI Booster Challenge 2024 in the Cross-Industry category with Kassandra, our  latest creation.

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Discover our latest articles on Gen AI-related topics

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"Chatbot, not oracle" - what happened when we tried replacing our consultants with ChatGPT

By Sam Burr

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The Potential of Generative AI for Accelerated Business Transformation

By Margaux Montagner

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Data Break Podcast Recap - How is Gen AI shaping the future?

By Robin Clayton

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Fad or Forever: Is Gen AI here to stay?

By Dustin Stewart

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The Potential of Generative AI for Accelerated Business Transformation

By Margaux  Montagner

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Data Break Podcast Recap - How is Gen AI shaping the future?

By Robin Clayton

CASE STUDIES

Discover all our case studies on Generative AI

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 CASE STUDY 

Chronodrive: Reinventing the grocery shopping experience in thirty days with Gemini AI

In a dynamic one-month collaboration, fifty-five, Chronodrive, and Mealz, embarked on a transformative journey, leveraging Google's groundbreaking LLM, Gemini, to enhance the Chronodrive client experience.

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 CASE STUDY 

Webhelp: Perfecting B2B Sales with Generative AI

Webhelp Enterprise collaborated with fifty-five to implement AI solutions aimed at boosting B2B sales productivity. This involved leveraging generative AI tools within Webhelp's infrastructure to automate prospect information processing, personalize interactions, and ensure consistent communication, resulting in a tailored platform for enhanced sales team performance.

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 CASE STUDY 

Nespresso: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed

Nespresso partnered with fifty-five to refine its e-commerce visibility through a customized GenAI solution using SyMap. This initiative harmonized and enriched product feed files, aligning with Google's guidelines and Nespresso's specifications, resulting in a significant increase in visibility and traffic on Google Merchant Center.

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 CASE STUDY 

Bayer: Optimizing Creative & Campaigns with a Global Reporting Dashboard

Bayer partnered with fifty-five to develop an AI-powered reporting dashboard, enabling cross-market insights into Precision Marketing campaigns for improved creative efficiency. This collaboration led to an increase in campaign performance.

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 CASE STUDY 

Webhelp: Perfecting B2B Sales with Generative AI

Webhelp Enterprise collaborated with fifty-five to implement AI solutions aimed at boosting B2B sales productivity. This involved leveraging generative AI tools within Webhelp's infrastructure to automate prospect information processing, personalize interactions, and ensure consistent communication, resulting in a tailored platform for enhanced sales team performance.

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 CASE STUDY 

Webhelp: Perfecting B2B Sales with Generative AI

Webhelp Enterprise collaborated with fifty-five to implement AI solutions aimed at boosting B2B sales productivity. This involved leveraging generative AI tools within Webhelp's infrastructure to automate prospect information processing, personalize interactions, and ensure consistent communication, resulting in a tailored platform for enhanced sales team performance.

Read more about all topics related to post-cookies

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BEFORE WE START

While the resources listed below will help you tackle the cookieless era through e-books, dedicated articles, use cases, and more, let’s first examine what the end of third-party cookies implies.

Third-party cookies have always been the alpha and omega of digital marketing for advertising targeting. Enabling user tracking on the web, these small text files were read, shared, and sold between different actors for decades. But today, collective awareness around invasive tracking practices and privacy has led to their gradual disappearance.

As this cornerstone of digital marketing vanishes, its disappearance is mostly felt by advertisers, whose ability to achieve effective activation is compromised.

Indeed, how does one personalize content for a website visitor on the open web or maintain controlled advertising pressure on an individual? Can audience lists still be shared with partners?

For the nascent cookieless era, no standards are yet set. Still, plenty of solutions exist to fill the void left by the disappearance of third-party cookies. All you need to do is find the one best suited for you.

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Get ready for the post-cookie era and build a digital marketing roadmap - Part 1

Understand the post-cookie era and its impact on current marketing use cases deployment and performances.

 

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Get ready for the post-cookie era and build a digital marketing roadmap - Part 2

Identify and understand new solutions for the post-cookie era. Start your transition by identifying the essential steps and best practices for your operational context.

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Future-proof your marketing strategy with Google Ads solutions

Strategic advice to improve your existing Google stack and build a privacy-ready organization.