Generative AI at fifty-five
With Generative AI now set to become part of everyday life in the near future, fifty-five can help your company adopt
the technology and adapt it to your needs. While artificial intelligence only recently emerged as a global trend, we have
been steadily implementing AI solutions for our clients since our creation in 2010. Through these projects, fifty-five
has determined a methodology to ensure a successful implementation and identified six concrete use cases, all presenting
immediate opportunities for digital marketing success. Our team of experts has developed functional prototypes
of demonstrated potential for each of these use cases.
To discover the potential of Gen AI for fast business transformation, get in touch with us and find our resources below,
from Webinar replays to in-depth articles.
The six use cases of Generative AI
Data is central to agile decision-making within any company. For better KPI visibility, queries, dashboards, and graphics creations are par for the course, but such processes can require prolonged back-and-forth between teams.
Here, fifty-five applies Gen AI to translate natural language into SQL queries and graphs within seconds.
Between our current “big data” era and increased cloud capabilities, vast amounts of data can be stored – for better or worse.
With our Gen AI solution, you can now sort out useful data from the useless, as fifty-five’s tool identifies relevant patterns for you.
Using Gen AI to facilitate the adoption of new tools within your organization, this solution provides on-demand support, training, and resource access. The Libsearch engine extracts and summarizes findings from internal and external databases to provide a fully interactive library, FAQ, and “ask me anything” function.
Media Campaign Taxonomy
To ensure accurate marketing campaign reporting, which tend to feature errors and could thus lead to incorrect decisions, this fifty-five tool finds mistakes in taxonomy, proposes corrections, and allows constant monitoring for optimal media strategies.
Product Feed Improvement
Following a similar process, fifty-five deploys Gen AI to product feed files to correct, complete, and harmonize their content; this application allows every item to be properly referenced, thus ensuring its availability to potential customers on appropriate channels, improving digital sales in the process.
Part of the Brandtech group, Pencil can create short video ads for web marketing campaigns in just a few clicks. After uploading your logos and graphic resources, write a brief like you would for a creative agency (message, audience targeted, etc.), then select a channel, i.e., TikTok or Instagram. Pencil will generate a tailored web campaign based on your input, which you can edit as needed for a perfect fit.