fifty-five | Discover our sustainability offer

I N T R O D U C T I O N

Sustainability at fifty-five

To move toward a more sustainable future, all companies must reduce their GHG emissions.

But how are we meant to proceed if we have no clue of the actual effect of our activities? With over 10 years of data-based sustainability expertise, fifty-five can help you achieve your ESG goals with a clear-eyed, actionable view of your impact. There is a better way forward – let us find it together.

Starting with our own company, fifty-five has made the ESG transition a priority:

- Applying ecodesign practices to our projects by default
  Based on our own research work we were able to isolate the best practices to significantly limit the resources involved whenever we deploy data solutions for our clients.

- Supporting our customers in their green IT initiatives
  We help our clients measure and reduce emissions and other environmental impacts of digital activities across Cloud & AI, ads, websites and measurement tools.

- Applying our expertise to carbon & ESG data management
  Working together with our global-leading partners, we empower our clients by deploying ESG performance monitoring solutions and ensuring continuous improvement to meet ambitious targets.

Reducing the impact of digital activities, a pressing challenge

In the face of the climate emergency, turning to more sustainable practices is not an option but a necessity. Digital activities represented over 4% of all GHG emissions in 2022, a number that is very likely to grow as the tech landscape expands and AI becomes more prevalent in everyday activities. According to the Shift Project, they could reach 8% by 2030 – more than even cars. This number represents a wide range of emissions, from data centers to electricity consumption to equipment manufacturing – not as straightforward to understand and measure as emissions from a single factory or a transporter’s fleet of vehicles. However, to properly reduce their impact, organizations need to accurately quantify it first.

Your ESG Strategy made simple

At fifty-five, our approach to sustainability is not to provide an occasional, static ESG report. Instead, we empower organizations to measure their ESG impact on a regular basis. With easy access to ESG monitoring, businesses can see which actions affect their emissions most and act faster to reach their sustainability goals. Our data expertise ensures the most accurate measurement, distilled into simplified and actionable info through personalized steering tools.

The sector holds immense potential to build a world that is more sustainable, accessible, and fair. With several sustainability forward projects for various industries, from automotive to energy, fifty-five is here to help you achieve your goals without compromise.

E-BOOK May 2025

A deep dive into the environmental cost of Gen AI

The Brandtech Group has recently published the study "A deep dive into the environmental cost of Gen AI", conducted by fifty-five in collaboration with Scope 3.

This report uncovers the carbon impact of AI, details the rising environmental demands to power data centers, and provides practical strategies for a more frugal artificial intelligence — including impact calculations from two AI marketing use cases and best practices for sustainable innovation.

Why choose us?

Composed of PhDs, researchers, doctoral students, and operational masters, fifty-five's data science team uses its knowledge and creativity to find custom solutions for our clients' challenges, no matter their complexity.

From determining conversion probability per user to ensuring the right content is shown to the right potential customer to use case automation and performance-improving algorithm development, our data scientists can meet every challenge head-on, backed by the power of data.

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