E-BOOK V2024–2.0–FR
The Carbon Footprint of websites and measurement tools
Avril 2024
À L A U N E
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RETAIL & SERVICES LEROY MERLIN
December 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
December 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
December 2023
E-BOOK
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Avril 2024
I N T R O D U C T I O N
Sustainability at fifty-five
To move toward a more sustainable future, all companies must reduce their GHG emissions.
But how are we meant to proceed if we have no clue of the actual effect of our activities? With over 10 years of data-based sustainability expertise, fifty-five can help you achieve your ESG goals with a clear-eyed, actionable view of your impact. There is a better way forward – let us find it together.
Starting with our own company, fifty-five has made the ESG transition a priority:
Applying ecodesign practices to our projects by default
Based on our own research work we were able to isolate the best practices to significantly limit the resources involved whenever we deploy data solutions for our clients.
Supporting our customers in their green IT initiatives
We help our clients measure and reduce emissions and other environmental impacts of digital activities across Cloud & AI, ads, websites and measurement tools.
Applying our expertise to carbon & ESG data management
Working together with our global-leading partners, we empower our clients by deploying ESG performance monitoring solutions and ensuring continuous improvement to meet ambitious targets.
Reducing the impact of digital activities, a pressing challenge
In the face of the climate emergency, turning to more sustainable practices is not an option but a necessity. Digital activities represented over 4% of all GHG emissions in 2022, a number that is very likely to grow as the tech landscape expands and AI becomes more prevalent in everyday activities. According to the Shift Project, they could reach 8% by 2030 – more than even cars. This number represents a wide range of emissions, from data centers to electricity consumption to equipment manufacturing – not as straightforward to understand and measure as emissions from a single factory or a transporter’s fleet of vehicles. However, to properly reduce their impact, organizations need to accurately quantify it first.
Your ESG Strategy made simple
At fifty-five, our approach to sustainability is not to provide an occasional, static ESG report. Instead, we empower organizations to measure their ESG impact on a regular basis. With easy access to ESG monitoring, businesses can see which actions affect their emissions most and act faster to reach their sustainability goals. Our data expertise ensures the most accurate measurement, distilled into simplified and actionable info through personalized steering tools.
The sector holds immense potential to build a world that is more sustainable, accessible, and fair. With several sustainability forward projects for various industries, from automotive to energy, fifty-five is here to help you achieve your goals without compromise.
O U R O F F E R S
fifty-five helps you monitor & reduce your environmental impact
Carbon footprint & ESG monitoring
Implementing ESG monitoring tools tailored to your regulatory compliance needs and impact reduction goals
ESG optimization for data platforms
Stakeholder engagement
Defining a data-driven mitigation strategy for ESG impact & driving engagement by equipping teams with effective monitoring tools
Market analysis & offer strategy
Analyzing the impact of your offers and proposing new lower-impact, market-ready offer strategiesSustainable product performance
Impact assessment & mitigation
Analyzing the impact of digital processes and offering mitigation recommendationsBest practices & training
Cloud cost & carbon cutting
Analyzing the cost and carbon emissions impact of Cloud activities to identify mitigation opportunitiesFrugal Gen AI
Analyzing the impact of your GenAI projects and offering mitigation recommendations in accordance with your commercial objectivesAccessibility audits
Conducting an accessibility audit to ensure compliance with regulationsAccessibility optimization
Defining and implementing an accessibility optimization roadmap following the audit
O U R A P P R O A C H T O S U S T A I N A B I L I T Y
fifty-five has made our ESG transition a priority by:
Applying eco-design practices to our project by default
Supporting our customers in their green IT initiatives
Applying our data expertise to carbon / ESG management and CSRD reporting
O U R P A R T N E R S
U S E C A S E S
Discover our 6 use cases
Media carbon footprint Mitigation
Measuring the precise carbon footprint of advertising campaigns to find reduction opportunities
Data Intelligence for Sustainability
Using our data science and AI expertise to define more resilient processes across fields
Cloud Cost and Carbon Impact Cutting
Identifying best practices to reduce the carbon impact and cost of cloud storage and processing
Website Accessibility Audit
Assessing website compliance with legal accessibility obligations (e.g., the WCAG reference framework)
Website Speed and Carbon Optimization
Analyzing website resources to define carbon impact reduction actions and improve load times
ESG Analytics
Managing company environmental and social impact for CSRD compliance and carbon footprint reduction
N E W S & I N S I G H T S
Our key studies
E-BOOK May 2025
A deep dive into the environmental cost of Gen AI
The Brandtech Group has recently published the study "A deep dive into the environmental cost of Gen AI", conducted by fifty-five in collaboration with Scope 3.
This report uncovers the carbon impact of AI, details the rising environmental demands to power data centers, and provides practical strategies for a more frugal artificial intelligence — including impact calculations from two AI marketing use cases and best practices for sustainable innovation.
Our latest news
PR June 2025
The complex environmental question around AI — Stratégies
As AI continues to grow, the environmental question remains unanswered. Still, far from denial or alarmism, companies are gradually beginning to reflect on their impact.
PR May 2025
Quel est l’impact carbone de l’IA générative dans le marketing ? — Minted
In a new study, The Brandtech Group, fifty-five, and Scope3 examine the carbon footprint of generative AI in the marketing industry. This first installment analyzes two real-world use cases and offers practical guidance for industry professionals.
PR May 2025
AI Influences Brandtech Group's Focus On Decarbonization Across Advertising — Media Post
Carbon footprints of advertising models lack access to clear emissions data and environmental impact when brands use generative AI for buying, searching and purchasing.
PR May 2025
IA générative : Brandtech dévoile sa calculette carbone et une étude ad hoc — The Media Leader
The Brandtech Group launches its carbon calculator to measure the environmental impact of its generative AI campaigns.
Why choose us?
Composed of PhDs, researchers, doctoral students, and operational masters, fifty-five's data science team uses its knowledge and creativity to find custom solutions for our clients' challenges, no matter their complexity.
From determining conversion probability per user to ensuring the right content is shown to the right potential customer to use case automation and performance-improving algorithm development, our data scientists can meet every challenge head-on, backed by the power of data.
R E S E A R C H & I N N O V A T I O N
Our innovations and collaborations
MEDIUM March 2024
FAMD: How to generalize PCA to categorical and numerical data
By William Blaufuks
DATA SCIENCE March 2024
LibSearch I Empowering Intranet using Generative AI and Retrieval Augmented Generation
By Bastien Chappis
T H E T E A M
Discover our expertise
Present since fifty-five’s foundation and central to its operations, our team is composed of various profiles, all sharing a true passion for data and a strong background in [behavioral?] science and mathematics. Meet Romain Warlop, Data Science Director and PhD, [Name + Title + Expertise] x 3 and many more. Their combined expertise ensures that fifty-five’s solutions stay grounded in data science and evolve all the more efficiently for it.
A question? Tell us everything!
To find out more about how fifty-five can help you manage and reduce your environmental impact, please contact us using the form below.
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