DISCOVER SUSTAINABILITY AT FIFTY-FIVE

 

Your ESG transition, supported by fifty-five’s data expertise

Master your true Environmental & Social impact with the power of data

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  E-BOOK     V2024–2.0–FR

The Carbon Footprint of websites and measurement tools 

Avril 2024

À   L A   U N E

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 CUSTOMER SERVICES    WEBHELP ENTERPRISE

WEBHELP: Perfecting B2B Sales with Generative AI

December 2023

 CUSTOMER SERVICES    WEBHELP ENTERPRISE

WEBHELP: Perfecting B2B Sales with Generative AI

December 2023

  E-BOOK  

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Avril 2024

I N T R O D U C T I O N

Sustainability at fifty-five

To move toward a more sustainable future, all companies must reduce their GHG emissions. 

But how are we meant to proceed if we have no clue of the actual effect of our activities? With over 10 years of data-based sustainability expertise, fifty-five can help you achieve your ESG goals with a clear-eyed, actionable view of your impact. There is a better way forward – let us find it together.

Starting with our own company, fifty-five has made the ESG transition a priority:

    • Applying ecodesign practices to our projects by default
      Based on our own research work we were able to isolate the best practices to significantly limit the resources involved whenever we deploy data solutions for our clients.

    • Supporting our customers in their green IT initiatives
      We help our clients measure and reduce emissions and other environmental impacts of digital activities across Cloud & AI, ads, websites and measurement tools.

    • Applying our expertise to carbon & ESG data management
      Working together with our global-leading partners, we empower our clients by deploying ESG performance monitoring solutions and ensuring continuous improvement to meet ambitious targets.

Reducing the impact of digital activities, a pressing challenge

In the face of the climate emergency, turning to more sustainable practices is not an option but a necessity. Digital activities represented over 4% of all GHG emissions in 2022, a number that is very likely to grow as the tech landscape expands and AI becomes more prevalent in everyday activities. According to the Shift Project, they could reach 8% by 2030 – more than even cars. This number represents a wide range of emissions, from data centers to electricity consumption to equipment manufacturing – not as straightforward to understand and measure as emissions from a single factory or a transporter’s fleet of vehicles. However, to properly reduce their impact, organizations need to accurately quantify it first.

Your ESG Strategy made simple

At fifty-five, our approach to sustainability is not to provide an occasional, static ESG report. Instead, we empower organizations to measure their ESG impact on a regular basis. With easy access to ESG monitoring, businesses can see which actions affect their emissions most and act faster to reach their sustainability goals. Our data expertise ensures the most accurate measurement, distilled into simplified and actionable info through personalized steering tools. 

The sector holds immense potential to build a world that is more sustainable, accessible, and fair. With several sustainability forward projects for various industries, from automotive to energy, fifty-five is here to help you achieve your goals without compromise.

O U R   O F F E R S

fifty-five helps you monitor & reduce your environmental impact

Carbon footprint & ESG monitoring
Implementing ESG monitoring tools tailored to your regulatory compliance needs and impact reduction goals

ESG optimization for data platforms

Improving and automating ESG reporting on data platforms

Stakeholder engagement
Defining a data-driven mitigation strategy for ESG impact & driving engagement by equipping teams with effective monitoring tools

Market analysis & offer strategy

Analyzing the impact of your offers and proposing new lower-impact, market-ready offer strategies

Sustainable product performance

Analyzing product performance according to commercial strategies and providing optimization recommendations for sustainable products 

Impact assessment & mitigation

Analyzing the impact of digital processes and offering mitigation recommendations

Best practices & training

Providing best practices training for impact reduction, adapted to your organization’s context and commercial ambitions

Cloud cost & carbon cutting

Analyzing the cost and carbon emissions impact of Cloud activities to identify mitigation opportunities

Frugal Gen AI

Analyzing the impact of your GenAI projects and offering mitigation recommendations in accordance with your commercial objectives

Accessibility audits

Conducting an accessibility audit to ensure compliance with regulations

Accessibility optimization
Defining and implementing an accessibility optimization roadmap following the audit

O U R   A P P R O A C H   T O   S U S T A I N A B I L I T Y

fifty-five has made our ESG transition a priority by:

Applying eco-design practices to our project by default

Supporting our customers in their green IT initiatives

Applying our data expertise to carbon / ESG management and CSRD reporting

O U R    P A R T N E R S

 

 

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U S E   C A S E S

Discover our 6 use cases 

 

Media carbon footprint Mitigation

Measuring the precise carbon footprint of advertising campaigns to find reduction opportunities

Data Intelligence for Sustainability

Using our data science and AI expertise to define more resilient processes across fields                                                                               

Cloud Cost and Carbon Impact Cutting

Identifying best practices to reduce the carbon impact and cost of cloud storage and processing

Website Accessibility Audit

Assessing website compliance with legal accessibility obligations (e.g., the WCAG reference framework)

Website Speed and Carbon Optimization

Analyzing website resources to define carbon impact reduction actions and improve load times

ESG Analytics

Managing company environmental and social impact for CSRD compliance and carbon footprint reduction                                      

N E W S   &   I N S I G H T S

Our key studies

 

  E-BOOK     May 2025

A deep dive into the environmental cost of Gen AI

The Brandtech Group has recently published the study "A deep dive into the environmental cost of Gen AI", conducted by fifty-five in collaboration with Scope 3.

This report uncovers the carbon impact of AI, details the rising environmental demands to power data centers, and provides practical strategies for a more frugal artificial intelligence — including impact calculations from two AI marketing use cases and best practices for sustainable innovation.

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Our latest news

 

  PR    June 2025

The complex environmental question around AI — Stratégies

As AI continues to grow, the environmental question remains unanswered. Still, far from denial or alarmism, companies are gradually beginning to reflect on their impact.

  PR     May 2025

Quel est l’impact carbone de l’IA générative dans le marketing ? — Minted

In a new study, The Brandtech Group, fifty-five, and Scope3 examine the carbon footprint of generative AI in the marketing industry. This first installment analyzes two real-world use cases and offers practical guidance for industry professionals.

  PR     May 2025

AI Influences Brandtech Group's Focus On Decarbonization Across Advertising — Media Post

Carbon footprints of advertising models lack access to clear emissions data and environmental impact when brands use generative AI for buying,  searching and purchasing.

  PR     May 2025

IA générative : Brandtech dévoile sa calculette carbone et une étude ad hoc — The Media Leader

The Brandtech Group launches its carbon calculator to measure the environmental impact of its generative AI campaigns.   

 

 

Why choose us?


Composed of PhDs, researchers, doctoral students, and operational masters, fifty-five's data science team uses its knowledge and creativity to find custom solutions for our clients' challenges, no matter their complexity.

From determining conversion probability per user to ensuring the right content is shown to the right potential customer to use case automation and performance-improving algorithm development, our data scientists can meet every challenge head-on, backed by the power of data.

 

 R E S E A R C H   &   I N N O V A T I O N

Our innovations and collaborations

 

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 MEDIUM    March 2024

FAMD: How to generalize PCA to categorical and numerical data

By William Blaufuks

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 DATA SCIENCE    March 2024

LibSearch I Empowering Intranet using Generative AI and Retrieval Augmented Generation

By Bastien Chappis

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 GENERATIVE AI    March 2024

De 0 à ChatGPT - Partie 4

By Romain Warlop


Team

T H E   T E A M

Discover our expertise

Present since fifty-five’s foundation and central to its operations, our team is composed of various profiles, all sharing a true passion for data and a strong background in [behavioral?] science and mathematics. Meet Romain Warlop, Data Science Director and PhD, [Name + Title + Expertise] x 3 and many more. Their combined expertise ensures that fifty-five’s solutions stay grounded in data science and evolve all the more efficiently for it.