fifty-five | Google Cloud Platform Partner

Implementing a Marketing data platform on top of GCP usually starts with building a solid Google Big Query asset, the star product which provides:

BigData as a service with frictionless query capabilities on any volume of data, no sizing or admin hastles.
Native export of Google marketing data to BigQuery making it possible to leverage your Google Analytics in no time.

fifty-five offers an extensive range of ready-made use cases built on top of Google Analytics Data.

Enriching this data with additional sources is facilitated by a wide range of services managing data acquisition and addressing any specific needs, such as:

Real time updates with dataflow - ad hoc custom scripts run with cloud run or cloud batch
Event driven data acquisition with cloud functions triggered by specific events
Google cloud storage for flat file import/export with legacy third party systems

Infrastructure as code is a must-have to:

Build as many copies of this environment as there are validation stages, business units, etc...
Seamlessly add data processing steps in the different processing pipelines that will leverage the collected data

We can design the right environment for any data worker to develop and implement pipelines with varied levels of complexity, from a simple script automated with Cloud Run to the most elaborated pipeline using Cloud Composer based on Airflow.

We believe that a cloud setup must be designed with full adoption in mind, which is why we choose to emphasize data governance as the best way to ensure a level of adoption that justifies the required investment.

Our engineering team will help you select the correct setup, featuring:

Efficient cost monitoring and alerting, security, data acquisition reliability and quality
Fine-tuned access rights and quota definitions to safely open a platform to a full range of data workers
Triggers on unusual behavior
Built-in data acquisition workflows for instrument data exchange between marketing teams and contractors

Our consultants will contact all data stakeholders to identify and design the operating model that best suits your objectives and organization.
They will also foster adoption, a crucial step as these initiatives require significant change management efforts.

Once roles and responsibilities are shared and understood, every data worker must be provided with all the metadata and business knowledge necessary for proper data usage.
This “data discipline” needs to be applied across the whole data supply chain, from raw data to refined data sets.

This is where Google Dataplex, Looker, and Data Catalog come into play.
All these projects depend on fluid, secure, and reliable data circulation.

WHY GCP?

Data Products

Business users must work autonomously on refined data, which must therefore be self-explanatory when exposed to data workers.
Looker represents a powerful way to provide this autonomy to business users without requiring deep, detailed knowledge of the data collection process.

Gen App Builder provides an extra layer of autonomy by augmenting data access with generative AI.

Vertex AI offers a modern and integrated workspace where data scientists can build models from scratch, amend existing models selectively curated by their teams, or leverage Google ML services.

As data grows more fragmented, the marketing landscape needs to fill in gaps in modelization to overcome new challenges.
Our data science team can help you build models in-housing MLOPS capabilities. Vertex.ai exemplifies the Google approach to frictionless model elaboration and management, which our teams can help you get the best out of.

1 Mental Health Month

Mental Health Month is dedicated to raising awareness and educating people about mental health. Mental health is essential to our overall well-being, encompassing our emotional, psychological, and social states, and influencing how we think, feel, and act. This initiative aims to break down the stigma associated with mental disorders, encourage open and honest discussion on the subject, and promote access to appropriate resources and care.

Accordingly, we decided to offer activities centered around relaxation and unwinding, a conference to learn and master meditation, and resources to inform employees on various topics related to mental health.

2 Quality of work life week

From the 19th to the 23rd of June, several informative and fun activities were proposed at our Parisian office, along with well-being sessions during our Quality of Work Life Week.

Workouts, osteopathy and sophrology sessions were scheduled. We also organized a jam session to celebrate Music Day and offered a nutritious breakfast to encourage healthier eating habits among our fifty-fivers.
Additionally, we sent out communications on different topics related to work-environment improvement, well-being, reducing stress, and more. You can find some of our communications below (click the images to zoom)!