---
title: "Webinar: Beyond the Black Box-Next Gen MMM for Performance Measurement"
description: A webinar led by fifty-five's global panel of data science experts on how Next Gen Marketing Mix Modeling (MMM) is revolutionizing performance measurement.
image: https://resources.fifty-five.com/hubfs/MMM%20THUMBNAIL.png
---

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WEBINAR

# Beyond the Black Box: Revolutionizing Performance Measurement with Next Gen Marketing Mix Modeling

![MMM Webinar - Follow-Up Email](https://resources.fifty-five.com/hs-fs/hubfs/MMM%20Webinar%20-%20Follow-Up%20Email.png?width=888&height=370&name=MMM%20Webinar%20-%20Follow-Up%20Email.png "MMM Webinar - Follow-Up Email")

## About this Webinar

In today's ever-changing digital landscape, marketers face the growing challenge of optimizing media spend and maximizing ROI. Join us for this engaging webinar as fifty-five's global team of analytics and consulting experts explore how Next Generation Marketing Mix Modeling (MMM) is transforming performance measurement.

What You Can Expect:

- Discover the **privacy-first approach** of next-gen MMM and thevalue of in-housing advanced analytics
- Learn how fifty-five has leveraged **machine learning** to revolutionize the traditional 'black box' MMM approach
- Explore case studies showcasing the **success factors and hybrid solutions** in MMM
- Unlock **new possibilities for measuring and optimizing** your marketing performance

Don't miss this opportunity to gain valuable insight from our experts and take your performance measurement strategies to the next level. Register now to secure your spot!

## Meet Our Speakers

![Arnaud Parent Headshot](https://resources.fifty-five.com/hubfs/Arnaud%20Parent%202-1.jpg)

### Arnaud Parent

###### Director of Marketing Science at fifty-five Global

Arnaud, a seasoned leader in data science and digital marketing, brings deep expertise in data science and media. Formerly the President of Havas Media Labs Global and Global Managing Director, Research and Development, Arnaud's knowledge of marketing science drives data-driven insights for business success.

[Connect on LinkedIn](https://www.linkedin.com/in/arnaud-parent-9bb8573/)

![Nicolas Vaudran Headshot](https://resources.fifty-five.com/hubfs/Nicolas%20Vaudran%202-1.jpg)

### Nicolas Vaudran

###### Managing Director of Retail & Services at fifty-five France

Nicolas brings extensive expertise in customer knowledge, media optimization, omnichannel performance, and personalized client experiences. Prior to his role at fifty-five, he spent a decade at Capgemini Consulting, where he led transformation programs centered around customer experience and new distribution models.

[Connect on LinkedIn](https://www.linkedin.com/in/nicolas-vaudran-a366124b/)

![Nick Yang Headshot](https://resources.fifty-five.com/hubfs/Nick%20Yang%202.png)

### Nick Yang

###### Head of Media at fifty-five UK

With six years at fifty-five, Nick guides brands in their transformation journey, striking the balance between effective marketing measurement and privacy-first approaches. Previously at Manning Gottlieb OMD, Nick honed skills in campaign management, developing a deep understanding of media and data maturity. 

[Connect on LinkedIn](https://www.linkedin.com/in/nick-yang-52765430/)

![Screen Shot 2023-06-08 at 8.18.49 PM](https://resources.fifty-five.com/hubfs/Screen%20Shot%202023-06-08%20at%208.18.49%20PM.png)

### Dustin Stewart

###### Data Science Lead at fifty-five US

Dustin is a seasoned Data Science and Engineering consultant based in New York, specializing in machine learning and systems automation. His diverse background in the CPG, retail, and entertainment industries offers a unique blend of experience that helps drive innovative marketing solutions through data.

[Connect on LinkedIn](https://www.linkedin.com/in/stewart-dustin/)

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