Digital Twin Model, fifty-five's Most Advanced MMM Solution

ABOUT THE WHITEPAPER

Unlock the Future of Marketing Measurement with Digital Twin Model, our Agent-Based Model Solution

Traditional marketing measurement tools often struggle to keep pace with the complexities of modern consumer behavior. For marketers, the solution lies in new approaches, like the one explored in this guide: Digital Twin Model, our most advanced MMM solution, which relies on an Agent-Based Model (ABM).

Unlike traditional econometric models, ABMs provide more detailed analysis and reliable results to address today’s marketing challenges by simulating consumer interactions at an ultra-granular level. This whitepaper highlights the operational and strategic advantages of this methodology, particularly for scenario testing and long-term planning.

Whether you’re looking to understand media saturation, simulate new events, or gain multidimensional insights into consumer journeys, Digital Twin Model could be your key to making smarter, data-driven marketing decisions.

This e-book will explore how Digital Twin Model can:

• Simulate complex scenarios for more effective marketing strategies,
• Optimize the impact of your advertising campaigns while measuring channel saturation,
• Forecast and adjust your long-term investments by factoring in external events.