FIFTY-FIVE ACADEMY

We empower your teams with top-level immersive data & digital oriented trainings

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INTRODUCTION

The 55 Academy takes pride in its client-centric approach to training, offering immersive and dynamic learning experiences focused on our four offers: Strategy, Cloud Services, Media, and Customer Experience. Our expert-led sessions delve deep into each stream, providing practical insights and strategies tailored to each client's unique needs including flexible and adaptable environments for people with disabilities. By equipping our clients with best practices in digital innovation, we empower them to seize opportunities and optimize operations. With our training programs, clients not only stay ahead of the curve but also drive tangible results in today's fast-paced digital landscape. 

Meet some of our experts

 

Guillaume Tollet 2-1

Guillaume Tollet

Audrey Burg

Audrey Burg

Alain Friedli 2

Alain Friedli

 

The 55 Academy has been designed around our 4 streams of expertise

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STRATEGY

Plan for a future that puts data and digital at the heart of your vision.

  • Digital Strategy
  • Due diligence
  • Organisation
  • Training
  • Sustainability
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CLOUD SERVICES

Build a marketing framework through a smarter use of tools and data.

  • Data Engineering
  • Data Science
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MEDIA CONSULTING

Improve investment performance through a smarter use of tools and data.

  • Adserver & Media stacks
  • In House Marketing Mix Modelling
  • Online attribution
  • Online-offline measurement
  • Audience modeling & management
  • Media buy
  • Media audit & planning
  • Media organization
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CUSTOMER EXPERIENCE

Improve investment performance through a smarter use of tools and data.

  • Adserver & Media stacks
  • In House Marketing Mix Modelling
  • Online attribution
  • Online-offline measurement
  • Audience modeling & management
  • Media buy
  • Media audit & planning
  • Media organization

Discover our sample of our most requested training catalogue.

Read more about all topics related to post-cookies

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CLIENTS

We are an officially recognized training organization in France having the Qualiopi Quality Certification.

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And trusted by several brands for the quality of our training programs.

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“

Our team was really happy with the Google Analytics training provided by fifty-five’s experts. They were very educational, attentive to our needs and questions, and took the time to explain to each trainee how to build their reports.”

— CELIA RIGAUX, EMEA e-Commerce Director, Clarins

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Get ready for the post-cookie era and build a digital marketing roadmap - Part 1

Understand the post-cookie era and its impact on current marketing use cases deployment and performances.

 

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Get ready for the post-cookie era and build a digital marketing roadmap - Part 2

Identify and understand new solutions for the post-cookie era. Start your transition by identifying the essential steps and best practices for your operational context.

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Future-proof your marketing strategy with Google Ads solutions

Strategic advice to improve your existing Google stack and build a privacy-ready organization.

 

 

TRAINING

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With fifty-five, your teams are in good hands

Our ambition is to help you navigate the Adtech and Martech landscape confidently, and to empower your team to manage your data projects from inception to delivery.

 

Our trainers are data experts

Their day-to-day experience combined with their high-level perspective enables them to transmit all the knowledge you need, from strategic planning to operational set-up.

 

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Our training is designed around fun and practice

Sharing is in our DNA and we believe that performance highly relies on team-spirit and continuous learning. We adapt every training to your business context to provide you with the most relevant practical applications.

 

We partner with leading & innovative tech players across the adtech landscape

Our strong relationships with global tech players have enabled us to consistently be among the first to learn about the latest industry developments, and accordingly lead our clients to the most novel solutions. By keeping up with the fast-moving ecosystem that is Martech, we constantly challenge and update our training offer.

 

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OUR TRAINING CATALOGUE

Beyond the catalog above, we also offer tailor-made training to address your specific needs.
Training can either be delivered one-off or within Data Days: a training session of 1 to 5 days, tackling high-level to technical topics and for up to 50 employees.

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Strategy, Digital Culture & Transformation

  • Introduction to Digital Marketing
  • Data Regulation & Compliance
  • Governance & Data project management
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Customer Experience

  • Introduction to testing and personalization
  • Deep-dive in customer experience tools: AB Tasty, Adobe Target, Google 360 - Optimize, Content Square
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Cloud Services

  • Introduction to Big Data
  • Datamesh and DataOps
  • CDP and audience management
  • Introduction to web analytics
  • WeChat tracking
  • Mobile App Tracking
  • Deep-dive in web analytics tools (beginners or advanced sessions at the user's choice): Google Analytics, Adobe Analytics, Piano Analytics, Firebase, Sensors, PiwikPro, Matomo
  • Deep-dive in cloud and reporting tools: Big Query, Google Cloud Platform, Looker Studio, Tableau, Power BI, Datorama
  • Deep-dive in tag-management systems: Tag Manager 360, Dynamic Tag Manager, Tealium, TagCommander
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Media Expertise & Operation

  • Digital Media Strategy & Efficiency
  • Audience in media activation
  • Media attribution - Media reporting
  • Social media buying - Search Engine Advertising (aka SEA)
  • Display & Real-Time-Bidding (aka RTB)
  • Online-offline media campaigns: synchronization and measurement
  • Deep-dive in media tools: Google Ads, Search Ads 360, Campaign Manager, Display & Video 360, Meta


CONTACT US

To know more about how fifty-five can adapt your marketing activities to the cookieless world, please get in touch with us via our contact form.

 

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