T H E A C A D E M Y B Y F I F T Y - F I V E
All our Analytics & CX trainings
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
C L I E N T I M P A C T S
Discover our latest case studies
For practical applications of our data science expertise, check our latest case study, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.
RETAIL & SERVICES LEROY MERLIN
December 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
December 2023
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
T E C H E N A B L E R S
Internal tools and solutions
DATA QUALITY
DataChecker
BigQuery, dbt, data cleaning
TaxoChecker
data cleaning, taxonomy
ML OPS
DockerParallelizer
cloud, scalability, parallelisation
SOLUTIONS
SmartMMM
MMM, simulations
LibSearch
genAI, intranet search, productivity
LibSearch
LibSearch is an enhanced data retrieval system based on Generative AI. It consolidates your intranet documents, making them easily accessible throughout your organization. It allows you to pose queries and receive verified, sourced responses, simplifying information access and boosting productivity.
DataChecker
DataChecker is a robust BigQuery-based data quality control framework, built with dbt. It comes with a comprehensive library of pre-existing tests that enables swift implementation of advanced checks on your data processing pipelines. Each check is conveniently visualized from a unified monitoring dashboard to maintain data quality over time.
DockerParallelizer
DockerParallelizer is a dynamic Python framework designed to streamline the deployment of dockerized machine learning models to Google Cloud Platform (GCP). It facilitates scalability and expedites the transition from exploration to production. You can parallelize training and establish serving endpoints, all from a single notebook. Hence achieving fast and efficient operationalization.
TaxoChecker
Solution that utilizes campaign naming rules to accurately discern correct and incorrect campaign taxonomies to ensure seamless tracking of campaign performance.
SmartMMM
SmartMMM is an all-encompassing platform designed to quantify the effects of your marketing efforts on specific outcomes such as revenue and awareness. It seamlessly ingests marketing data, crafts a marketing mix model, and simulates return on investment for various investment scenarios.
SmartPack
SmartPack is a comprehensive solution designed to offer customer scoring and segmentation using Google Analytics data. It empowers you to understand your customer base better, enabling targeted marketing strategies and personalized customer experiences.
TRACKING INITIATION
Tracking initation
Duration: 3h | Language: FR/EN
Master tracking: how it works, configuration, and how to put it into practice
Content:
- Tracking operation and process
- Using the TMS
ANALYTICS INITIATION
GA4 Adoption - Theoretical and Practical
Duration: 6h | Language: FR/EN
Explore web analytics with GA4: concepts, new features, demo and practice reports and explorations
Content:
- Web analytics concepts
- GA4 overview
- New features and data model
- Demo and practice
- Explore Demo
- Practice: Reports and Explore
ANALYTICS INITIATION
Getting started with Piwik Pro
Duration: 2h | Language: FR/EN
Become an expert in web analytics with Piwik Pro: key concepts, data modeling and practical application
Content:
- Web analytics concepts
- Features et data model
- Demo and Practice
DATAVIZ INITIATION
Looker Studio initiation
Duration: 6h | Language: FR/EN
Create effective dashboards on Looker Studio: definition, creation stages and practical application
Content:
- Dashboard: definition and uses
- Steps in creating a dashboard
- Practice: creating your first dashboard
TRACKING INITIATION
GTM initiation
Duration: 6h | Language: FR/EN
Master tracking: how it works, GTM configuration, and how to put it into practice
Content:
- Tracking operation and process
- GTM settings
- Practice
ANALYTICS ADVANCED
Big Query Discovery
Duration: 3h | Language: FR/EN
Automate your processing: create source tables for dashboards with BQ
Content:
- Automated processing
- Generation of dashboard source tables via BQ
DATAVIZ INITIATION
Power BI Initiation
Duration: 6h | Language: FR/EN
Master the art of data visualization with Power BI: from data import to collaborative analysis
Content:
- Data visualization concepts
- Setting up Power BI
- Importing and preparing data
- Creating visualizations
- Data analysis
- Sharing and collaboration
- Practical workshop
CRO INITIATION
Uderstanding CRO and introduction to AB Testing
Duration: 6h | Language: FR/EN
Optimize your strategy with CRO: methodology, AB Testing, tools, and interpretation of results
Content:
- CRO definition and methodology
- Focus on AB Testing
- Tools on the market
- Creating an experiment
- Interpreting results
- Integrating CRO into your strategy
ANALYTICS INITIATION
Piano Analytics initiation
Duration: 6h | Language: FR/EN
Become an expert in web analytics with Piano Analytics: key concepts, data modeling and practical application
Content:
- Web analytics concepts
- Features and data model
- Demo and Practice
ANALYTICS INITIATION
Adobe analytics initation
Duration: 3h | Language: FR/EN
Become an expert in web analytics with Adobe Analytics: key concepts, data modeling and practical application
Content:
- Web analytics concepts
- Features and data model
- Demo and Practice
DATAVIZ INITIATION
Tableau initiation
Duration: 6h | Language: FR/EN
Unlock the power of data visualization with Tableau: from data import to collaborative analysis
Content:
- Data visualization concepts
- Setting up Tableau
- Importing and preparing data
- Creating visualizations
- Data analysis
- Sharing and collaboration
- Practical workshop
PRIVACY INITIATION
Introduction to Data Marketing and Privacy
Duration: 12h | Language: FR/EN
Master digital marketing: tracking, media campaigns, post-cookies evolutions and compliance
Content:
- Session 1: Tracking techniques used in digital marketing
- Session 2: How does a media campaign work?
- Session 3: Technological and legal developments in data marketing and preparation for the post-cookies era
Session 4: Best practices in governance and compliance
C O N T A C T U S
A question? Let us know!
S T A Y T U N E D ...
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