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 RETAIL & SERVICES     BAYER

BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard

December 2023

C L I E N T   I M P A C T S

Discover our latest case studies


For practical applications of our data science expertise, check our latest case study, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.

T E C H   E N A B L E R S

Internal tools and solutions

 

DATA QUALITY

DataChecker
BigQuery, dbt, data cleaning

TaxoChecker
data cleaning, taxonomy

ML OPS

DockerParallelizer
cloud, scalability, parallelisation

SOLUTIONS

SmartMMM
MMM, simulations

LibSearch
genAI, intranet search, productivity

LibSearch

LibSearch is an enhanced data retrieval system based on Generative AI. It consolidates your intranet documents, making them easily accessible throughout your organization. It allows you to pose queries and receive verified, sourced responses, simplifying information access and boosting productivity.

DataChecker

DataChecker is a robust BigQuery-based data quality control framework, built with dbt. It comes with a comprehensive library of pre-existing tests that enables swift implementation of advanced checks on your data processing pipelines. Each check is conveniently visualized from a unified monitoring dashboard to maintain data quality over time.

DockerParallelizer

DockerParallelizer is a dynamic Python framework designed to streamline the deployment of dockerized machine learning models to Google Cloud Platform (GCP). It facilitates scalability and expedites the transition from exploration to production. You can parallelize training and establish serving endpoints, all from a single notebook. Hence achieving fast and efficient operationalization.

TaxoChecker

Solution that utilizes campaign naming rules to accurately discern correct and incorrect campaign taxonomies to ensure seamless tracking of campaign performance.

SmartMMM

SmartMMM is an all-encompassing platform designed to quantify the effects of your marketing efforts on specific outcomes such as revenue and awareness. It seamlessly ingests marketing data, crafts a marketing mix model, and simulates return on investment for various investment scenarios.

SmartPack

SmartPack is a comprehensive solution designed to offer customer scoring and segmentation using Google Analytics data. It empowers you to understand your customer base better, enabling targeted marketing strategies and personalized customer experiences.

 DIGITAL CARBON FOOTPRINT   INITIATION

Introduction to Digital Carbon footprint

Duration: 8h  |  Language: FR/EN

 

Master the environmental impacts of digital activities and the ways to reduce them

Content:

  • Fundamental knowledge: understanding the sources of impact associated with digital activities
  • Technical knowledge: master reference methodologies for measuring the impact of digital activities (websites, online advertising, cloud)
  • Actionable insights: identify ways to reduce the environmental impact of digital activities
  • Best practices: acquire best practices in eco-design of digital activities

 ESG REPORTING   INITIATION

Methodology and Data for ESG Reporting

Duration: 8h  |  Language: FR/EN

 

Master methodology and data challenges for an efficient, reliable and compliant ESG reporting (CSRD)

Content:

  • Context: mastering the CSRD reporting stakes
  • Methodological knowledge:
    - Understand the different phases to set up the CSRD reporting and their stakes
    - Use the associated methodological tools
  • Technical knowledge:
    - Master the technical terms and what they imply
    - Get a general understanding of how ESG
    platforms can be leveraged
    - Understand data quality best practices
  • Governance tips: anticipate governance issues
  • Analytical knowledge: using data to prioritize and define action plans