T H E A C A D E M Y B Y F I F T Y - F I V E
All our Media trainings
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
C L I E N T I M P A C T S
Discover our latest case studies
For practical applications of our data science expertise, check our latest case study, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.
RETAIL & SERVICES LEROY MERLIN
December 2023
CUSTOMER SERVICES WEBHELP ENTERPRISE
WEBHELP: Perfecting B2B Sales with Generative AI
December 2023
RETAIL & SERVICES BAYER
BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard
December 2023
T E C H E N A B L E R S
Internal tools and solutions
DATA QUALITY
DataChecker
BigQuery, dbt, data cleaning
TaxoChecker
data cleaning, taxonomy
ML OPS
DockerParallelizer
cloud, scalability, parallelisation
SOLUTIONS
SmartMMM
MMM, simulations
LibSearch
genAI, intranet search, productivity
LibSearch
LibSearch is an enhanced data retrieval system based on Generative AI. It consolidates your intranet documents, making them easily accessible throughout your organization. It allows you to pose queries and receive verified, sourced responses, simplifying information access and boosting productivity.
DataChecker
DataChecker is a robust BigQuery-based data quality control framework, built with dbt. It comes with a comprehensive library of pre-existing tests that enables swift implementation of advanced checks on your data processing pipelines. Each check is conveniently visualized from a unified monitoring dashboard to maintain data quality over time.
DockerParallelizer
DockerParallelizer is a dynamic Python framework designed to streamline the deployment of dockerized machine learning models to Google Cloud Platform (GCP). It facilitates scalability and expedites the transition from exploration to production. You can parallelize training and establish serving endpoints, all from a single notebook. Hence achieving fast and efficient operationalization.
TaxoChecker
Solution that utilizes campaign naming rules to accurately discern correct and incorrect campaign taxonomies to ensure seamless tracking of campaign performance.
SmartMMM
SmartMMM is an all-encompassing platform designed to quantify the effects of your marketing efforts on specific outcomes such as revenue and awareness. It seamlessly ingests marketing data, crafts a marketing mix model, and simulates return on investment for various investment scenarios.
SmartPack
SmartPack is a comprehensive solution designed to offer customer scoring and segmentation using Google Analytics data. It empowers you to understand your customer base better, enabling targeted marketing strategies and personalized customer experiences.
GMP INITIATION
GMP Ecosystem Overview
Duration: 2h30 | Language: FR/EN
Unlock the Power of Google Marketing Platform : Explore Key Features, Seamless Integrations, and Tailored Demos for Optimal Performance
Content:
- GMP Ecosystem Overview (Key Features of each platform)
- Native Connections & Benefits
- Customized content (examples) : Quick demos of each platform, Billing process, Search Console Connection
SEARCH INITIATION
Search tools Overview - Basics
Duration: 2h | Language: FR/EN
Explore Search Tools: Quick Overviews, Key Features, and Live Demos of SA360 & Google Ads
Content:
- SA360 & Google Ads quick overview
- SA360 & Google Key Features
- Demo
PROGRAMMATIC INITIATION
Programmatic Buying - Overview of the Programmatic platforms (DV, Amazon…)
Duration: 2h30 | Language: FR/EN
Master Programmatic Buying: From Fundamentals to Advanced Optimization Across Diverse Inventories
Content:
- Programmatic Fundamentals (definition, Programmatic for which strategy, Use Cases)
- Programmatic Buying Methods / Optimization
- Platform Overview
- Inventories (RTB, CTV, DOOH…)
- Custom Use Case
SOCIAL INITIATION
Social Media Platforms Overview
Duration: 2h30 | Language: FR/EN
Mastering Social Media: Strategy Insights, Platform Overviews, and Choosing the Right Channel Among META, SNAP, TikTok, YouTube, LinkedIn, and Pinterest
Content:
- Overview of Social Media Strategy
- Social platforms overviews (Key Features)
- Focus on specific platform to choose among META - SNAP - TiKTok - Youtube - Linkedin - Pinterest
SERVER-SIDE ADVANCED
Why use Server-Side tracking (setup, benefits & use cases)?
Duration: 2h | Language: FR/EN
Mastering Server-Side Tracking: Legal, Technical Context, Benefits, Key Features for Measurement & Optimization, Customized Content for Your Technical Ecosystem
Content:
- Legal and Technical Context
- Benefits of the Server-Side
- Presentation of the key features based on a server-side architecture (for measurement & optimization)
- Customized Content tailored to your needs depending your technical ecosystem (technical setup, involved teams...)
GMP ADVANCED
Campaign Manager Training (Theoretical + demo)
Duration: 3h | Language: FR/EN
Master Campaign Manager: From Setup to Attribution, Learn Every Step with Expert Demos and Insights
Content:
- Campaign Manager Overview (Definition)
- Campaign Manager Structure
- Advertiser setup
- Campaign setup
- Floodlights and Audiences
- Reporting
- Attribution in Campaign Manager
- Demo
SEARCH ADVANCED
Paid Search - SA360 / Googles Ads Training
Duration: 3h | Language: FR/EN
Elevate Your Skills: Advanced Training in Google Ads & SA360 – From Campaign Management to Cutting-Edge Features
Content:
- SA360 overview / Google Ads Overview
- Campaign Management
- Bid Strategies
- Reporting
- Advanced Features (SA360 : Inventory Management / Business Data / Budget Management…)
- Demo
PROGRAMMATIC INITIATION
DV360 Fundamentals
Duration: 3h | Language: FR/EN
Unlock the Full Potential of DV360: Comprehensive Training on Programmatic Buying, Account architecture, Platform demo, and In-Depth Reporting
Content:
- Introduction Programmatic Ecosystem
- Buying Models
- Architecture & Settings DV360
- Creatives deepdive
- Reporting
- Demo
SOCIAL ADVANCED
Paid Social - Meta - Advanced Training
Duration: 2h30 | Language: FR/EN
Navigating Meta : Platform Overview, Campaign Setup, Advanced Targeting and Bidding Strategies, and Optimal Measurement Techniques
Content:
- Platform overview / Account architecture
- How to setup a campaign
- Targeting strategy
- Bidding Strategy
- Opti / Measurement including CAPI, GeoLift
SEARCH INITIATION
Paid Search - Discovery
Duration: 3h | Language: FR/EN
Discover the Power of Paid Search: Fundamentals, Optimization Strategies, and Custom Use Cases
Content:
- SEA Fundamentals (including definition) / SEA for which strategy / use cases
- SEA Optimization
- Custom Use Case
SEARCH ADVANCED
Paid Search - Custom Training
Duration: - | Language: FR/EN
Paid Search Training: Customize your training to meet your Unique Needs
Content:
- Customized training tailored to your needs (content to be defined from among the existing basic trainings)
PROGRAMMATIC ADVANCED
DV360 Advanced Training
Duration: 6h | Language: FR/EN
Advance Your DV360 Skills: Dive Deep into Deal Configuration, Custom Bidding, CTV, Media Planning, and Future-Proof Strategies
Content:
- Including content from ""DV360 Fundamentals - Initiation""
- Deal Configuration
- CTV / DOOH focus
- Experiments & Bidding feature (custom bidding)
- Media Planner
- Supply Path Optimization
- Carbon Footprint Study
- Anticipate the 3rd party Cookie Deprecation in Programmatic
POST-COOKIE ADVANCED
How to manage the 3rd Party Cookie Deprecation ?
Duration: 3h | Language: FR/EN
Navigating the Post-Cookie Landscape: Legal, Technical Context, Challenges, and Market Players for Sustainable Measurement and Optimization
Content:
- 3rd Party Cookie Deprecation : Reminder of the legal and technical context
- Main Challenges of the 3PCD
- Presentation of all market players and features aimed at sustaining measurement and optimization
C O N T A C T U S
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S T A Y T U N E D ...
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