---
title: fifty-five | Academy
image: https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2023.01.44.png
---

[![LOGOS23_RED](https://resources.fifty-five.com/hs-fs/hubfs/LOGOS23_RED.png?width=150&height=33&name=LOGOS23_RED.png "LOGOS23_RED")](https://fifty-five.com)

[SERVICES](https://www.fifty-five.com/services)

[ABOUT US](https://www.fifty-five.com/about)

[CONTACT](https://www.fifty-five.com/contact)

T H E   A C A D E M Y   B Y   F I F T Y - F I V E 

We empower your teams with top-level immersive data & digital oriented trainings

[Train with fifty-five >>>](https://resources.fifty-five.com/academy?training_category&hsLang=en#form)

O U R   T R A I N I N G S

Discover our latest Media trainings

[SEE more >>>](https://resources.fifty-five.com/academy-media-trainings?hsLang=en)

[Check all our articles >>>](https://www.fifty-five.com/tea-house/data-science-fifty-five)

[![Capture d’écran 2024-03-29 à 13-46-56-2-1-2](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-03-29%20%C3%A0%2013-46-56-2-1-2.png "Capture d’écran 2024-03-29 à 13-46-56-2-1-2")](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

 RETAIL & SERVICES     BAYER

BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard

December 2023

C L I E N T   I M P A C T S

Discover our latest case studies

For practical applications of our data science expertise, check our latest case study, where we deep dive into a client’s story from business challenges to solutions and results, demonstrating fifty-five’s innovative methods along the way.

[Read the case study >>>](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

 RETAIL & SERVICES    LEROY MERLIN

[LEROY MERLIN: Measuring and Optimizing Marketing and Media Actions across Channels with an Internal Media Mix Modeling Platform](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

December 2023

[>>>](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

 CUSTOMER SERVICES    WEBHELP ENTERPRISE

[WEBHELP: Perfecting B2B Sales with Generative AI](https://www.fifty-five.com/case-study/webhelp-perfecting-b2b-sales-with-generative-ai)

December 2023

[>>>](https://www.fifty-five.com/case-study/webhelp-perfecting-b2b-sales-with-generative-ai)

 RETAIL & SERVICES    BAYER

[BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

December 2023

[>>>](https://www.fifty-five.com/case-study/how-does-leroy-merlin-france-measure-and-optimize-its-marketing-and-media-actions-in-an-omnichannel-logic-thanks-to-an-internalized-media-mix-modeling-platform)

 GMP   INITIATION

Google Marketing Platform Ecosystem Overview<https://www.fifty-five.com/case-study/bayer-optimizing-creative-campaigns-with-precision-marketing>

Duration: 2h30  
Language: FR/EN

Unlock the Power of Google Marketing Platform: Explore Key Features, Seamless Integrations, and Tailored Demos for Optimal Performance

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Media&media_training_name=Initiation+%7C+2h30+%7C+GMP+Ecosystem+Overview&hsLang=en#form)

 GMP   ADVANCED

Campaign Manager Training (Theoretical + demo)

Duration: 3h  
Language: FR/EN

Master Campaign Manager: From Setup to Attribution, Learn Every Step with Expert Demos and Insights

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Media&media_training_name=Advanced+%7C+3h+%7C+Campaign+Manager+Training+%28Theoretical+%2B+demo%29&hsLang=en#form)

 SEARCH   INITIATION

Paid Search  
Discovery

Duration: 3h  
Language: FR/EN

Discover the Power of Paid Search: Fundamentals, Optimization Strategies, and Custom Use Cases

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Media&media_training_name=Initiation+%7C+3h+%7C+Paid+Search+-+Discovery&hsLang=en#form)

O U R   T R A I N I N G S

Discover our latest Analytics & CX trainings

[SEE MORE >>>](https://resources.fifty-five.com/academy-analytics-cx-trainings?hsLang=en)

[Check all our articles >>>](https://www.fifty-five.com/tea-house/data-science-fifty-five)

 TRACKING   INITIATION

Tracking initation 

Duration: 3h  
Language: FR/EN

Master tracking: how it works, configuration, and how to put it into practice

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Analytics+%26+CX&analytics___cx_training_name=Initiation+%7C+3h+%7C+Tracking+initation&hsLang=en#form)

 TRACKING   INITIATION

GTM Initiation 

Duration: 6h  
Language: FR/EN

Master tracking: how it works, GTM configuration, and how to put it into practice

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Analytics+%26+CX&analytics___cx_training_name=Initiation+%7C+6h+%7C+GTM+initiation&hsLang=en#form)

 ANALYTICS   INITIATION

Piano Analytics initiation 

Duration: 6h  
Language: FR/EN

Become an expert in web analytics with Piano Analytics: key concepts, data modeling and practical application

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Analytics+%26+CX&analytics___cx_training_name=Initiation+%7C+6h+%7C+Piano+Analytics+initiation&hsLang=en#form)

T E C H   E N A B L E R S

Internal tools and solutions

 

## DATA QUALITY

DataChecker  
*BigQuery, dbt, data cleaning*

TaxoChecker  
*data cleaning, taxonomy*

## ML OPS

DockerParallelizer  
*cloud, scalability, parallelisation*

## SOLUTIONS

SmartMMM  
*MMM, simulations*

LibSearch  
*genAI, intranet search, productivity*

LibSearch

LibSearch is an enhanced data retrieval system based on Generative AI. It consolidates your intranet documents, making them easily accessible throughout your organization. It allows you to pose queries and receive verified, sourced responses, simplifying information access and boosting productivity.

DataChecker

DataChecker is a robust BigQuery-based data quality control framework, built with dbt. It comes with a comprehensive library of pre-existing tests that enables swift implementation of advanced checks on your data processing pipelines. Each check is conveniently visualized from a unified monitoring dashboard to maintain data quality over time.

DockerParallelizer

DockerParallelizer is a dynamic Python framework designed to streamline the deployment of dockerized machine learning models to Google Cloud Platform (GCP). It facilitates scalability and expedites the transition from exploration to production. You can parallelize training and establish serving endpoints, all from a single notebook. Hence achieving fast and efficient operationalization.

TaxoChecker

Solution that utilizes campaign naming rules to accurately discern correct and incorrect campaign taxonomies to ensure seamless tracking of campaign performance.

SmartMMM

SmartMMM is an all-encompassing platform designed to quantify the effects of your marketing efforts on specific outcomes such as revenue and awareness. It seamlessly ingests marketing data, crafts a marketing mix model, and simulates return on investment for various investment scenarios.

SmartPack

SmartPack is a comprehensive solution designed to offer customer scoring and segmentation using Google Analytics data. It empowers you to understand your customer base better, enabling targeted marketing strategies and personalized customer experiences.

O U R   T R A I N I N G S

Discover our latest Cloud & Gen AI trainings

[SEE MORE >>>](https://resources.fifty-five.com/academy-cloud-genai-trainings?hsLang=en)

[Check all our articles >>>](https://www.fifty-five.com/tea-house/data-science-fifty-five)

 GENERATIVE AI   ALL LEVELS

Leveraging GenAI to Boost Your Business: From Ideation to MVP

Duration: 8h  
Language: FR/EN

Upskilling teams, ideation and prototyping of use cases, prioritization of cases

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=GenAI&cloud___gen_ai_training_name=All+levels+%7C+8h+%7C+Leveraging+GenAI+to+Boost+Your+Business%3A+From+Ideation+to+MVP&hsLang=en#form)

O U R   T R A I N I N G S

Discover our latest Sustainability trainings

[SEE MORE >>>](https://resources.fifty-five.com/academy-sustainability-trainings?hsLang=en)

[Check all our articles >>>](https://www.fifty-five.com/tea-house/data-science-fifty-five)

 DIGITAL CARBON FOOTPRINT   INITIATION

Introduction to Digital Carbon footprint

Duration: 8h  
Language: FR/EN

Master the environmental impacts of digital activities and the ways to reduce them

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Sustainability&sustainability_training_name=Initiation+%7C+8h+%7C+Introduction+to+Digital+Carbon+footprint&hsLang=en#form)

 ESG REPORTING   INITIATION

Methodology and Data for ESG Reporting 

Duration: 8h  
Language: FR/EN

Master methodology and data challenges for an efficient, reliable and compliant ESG reporting (CSRD)

[CONTACT US >>>](https://resources.fifty-five.com/academy?training_category=Sustainability&sustainability_training_name=Initiation+%7C+8h+%7C+Methodology+and+Data+for+ESG+Reporting&hsLang=en#form)

Why train with us?

![logo qualiopi site corpo](https://resources.fifty-five.com/hs-fs/hubfs/logo%20qualiopi%20site%20corpo.jpg?width=200&height=148&name=logo%20qualiopi%20site%20corpo.jpg "logo qualiopi site corpo")

We are an officially recognized training organization in France having [the Qualiopi Quality Certification](https://resources.fifty-five.com/hubfs/Certificat%20QUALIOPI%20(1).pdf?hsLang=en).

The fifty-five Academy offers client-focused training in Strategy, Cloud Services, Media, and Customer Experience. Our expert-led sessions provide practical insights tailored to each client's needs, including flexible environments for people with disabilities. We equip clients with digital innovation best practices, empowering them to seize opportunities and optimize operations, ensuring they stay ahead in today's fast-paced digital landscape.

 

[Contact us >>>](http://www.fifty-five.com/contact)

*\*All our training programs can be adapted for individuals with disabilities. A full accessibility initiative of our website is currently ongoing. For any specific request, do not hesitate to contact us.*

 

Why train with us?

The fifty-five Academy takes pride in its client-centric approach to training, offering immersive and dynamic learning experiences focused on our four offers: Strategy, Cloud Services, Media, and Customer Experience. Our expert-led sessions delve deep into each stream, providing practical insights and strategies tailored to each client's unique needs including flexible and adaptable environments for people with disabilities. By equipping our clients with best practices in digital innovation, we empower them to seize opportunities and optimize operations. With our training programs, clients not only stay ahead of the curve but also drive tangible results in today's fast-paced digital landscape. 

 

[Contact us >>>](http://www.fifty-five.com/contact)

They trusted fifty-five Academy 

![Capture d’écran 2024-07-15 à 19.52.52](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.52.52.png "Capture d’écran 2024-07-15 à 19.52.52")

![Capture d’écran 2024-07-15 à 19.53.13](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.53.13.png "Capture d’écran 2024-07-15 à 19.53.13")

![Capture d’écran 2024-07-15 à 19.53.22](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.53.22.png "Capture d’écran 2024-07-15 à 19.53.22")

![Capture d’écran 2024-07-15 à 19.53.18](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.53.18.png "Capture d’écran 2024-07-15 à 19.53.18")

![Capture d’écran 2024-07-15 à 19.52.59](https://resources.fifty-five.com/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.52.59.png "Capture d’écran 2024-07-15 à 19.52.59")

![LOccitane](https://resources.fifty-five.com/hubfs/LOccitane.png "LOccitane")

+ 1500

Trained professionals

+ 20

Certified trainers / High satisfaction rates

Our team was really happy with the Google Analytics training provided by fifty-five’s experts. They were very educational, attentive to our needs and questions, and took the time to explain to each trainee how to build their reports.”

Celia Rigaux, EMEA e-Commerce Director, Clarins

![Qualiopi](https://resources.fifty-five.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.52.38.png?width=200&height=94&name=Capture%20d%E2%80%99%C3%A9cran%202024-07-15%20%C3%A0%2019.52.38.png "Qualiopi")

We are an officially recognized training organization in France having [the Qualiopi Quality Certification](https://resources.fifty-five.com/hubfs/Certificat%20QUALIOPI%20(1).pdf?hsLang=en).

F O R M

Fill the form with your training request

 C O N T A C T   U S

A question? Let us know!

 

[Request an audit >>>](http://www.fifty-five.com/contact)

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[Services](https://www.fifty-five.com/services)

[Case studies](https://www.fifty-five.com/case-studies)

[new & insights](https://www.fifty-five.com/news-insights)

[about us](https://www.fifty-five.com/about)

[Join us](https://www.fifty-five.com/career)

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[Contact](https://www.fifty-five.com/contact)

S T A Y   T U N E D ...

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